Yoav Gross Productions Hires Ariel Weisbrod As Head Of Content material

EXCLUSIVE: The exec producer behind Emmy-winning October 7 doc We Will Dance Once more has joined Israel‘s Yoav Gross Productions (YGP) as VP of Content material & Partnerships.

Ariel Weisbrod has joined the Purple Skies maker as a part of a “broader push to increase its worldwide exercise,” based on the indie. He’ll oversee content material and improvement whereas main worldwide co-productions and partnerships. He takes the place of Osher Assouline, who now leads content material for YGP’s microdrama app, which we profiled right here.

Weisbrod joins after six years at Dangerous Boy producer Sipur Studios, the place he was a content material lead. He oversaw a slate together with Dangerous Boy, which offered to Netflix, and We Will Dance Once more, in regards to the assault on October 7 on the Nova Music Competition. Earlier this 12 months, former Legendary Leisure literary boss Deborah Kaufmann joined Sipur to run content material.

YGP makes the likes of Apple TV’s Purple Skies and Sure’ On Standby. Its microdrama app, AppReel, has tasks together with Survivors of the Coronary heart and The Cinderella Trials. Deadline named it one of many new wave of vertical video creators firstly of this 12 months.

YGP’s founder Yoav Gross stated: “Ariel brings a wealth of expertise, robust inventive instincts and deep relationships throughout the worldwide trade. His appointment is a crucial a part of the subsequent stage of development for Yoav Gross Productions, and I’m very completely happy to have him on board.”