Diljit Dosanjh is not going to be doing conventional promotional rounds for his upcoming launch Primary Vaapas Aaunga, persevering with a sample that has develop into one thing of a trademark for the Punjabi famous person. In keeping with a supply near the actor, the choice is deliberate and in line with how he dealt with his final main Bollywood outing.
“Diljit Dosanjh has taken the choice to not promote his newest launch Primary Vaapas Aaunga. That is consistent with his stance of not selling Border 2 as nicely. It is not that he has an issue with movie promotions, however he does not need to be uncovered to the rigmarole of media queries and pointless controversies. He is very excited for the discharge of Imtiaz Ali’s Primary Vaapas Aaunga, however he does not need to undertake the run-of-the-mill method to creating noise about this film,” the supply revealed.
The choice will elevate eyebrows however will shock few who’ve adopted Dosanjh’s profession intently. It was solely in April that the singer-actor sat alongside director Imtiaz Ali, composer AR Rahman and lyricist Irshad Kamil to tease the movie’s music, a uncommon and punctiliously curated public look that pointedly got here after he had stayed away from the Border 2 press circuit altogether. The battle drama, which starred Sunny Deol and Suniel Shetty, was already dogged by business controversy surrounding Dosanjh, making his absence from its promotional tour the trail of least resistance.
That controversy stemmed from the backlash over Sardaar Ji 3, during which Dosanjh had solid Pakistani actress Hania Aamir. Launched internationally in June 2025 and withheld from Indian cinemas, the movie triggered boycott calls from movie our bodies together with the FWICE and AICWA, and briefly noticed aspersions being solid round Dosanjh involvement with Border 2, earlier than it was made official that he was slated to finish his portion of the shoot.
For Primary Vaapas Aaunga, nevertheless, the calculus is totally different. The Partition-era romantic drama, Dosanjh’s second collaboration with Imtiaz Ali after the acclaimed Amar Singh Chamkila, arrives with none of that political baggage. As an alternative, our supply suggests Diljit has developed a broader aversion to the media circuit itself, cautious of being pulled into controversies which have little to do with the work on display.
It’s a philosophy more and more shared by top-tier world artists who let the artwork communicate for itself. Whether or not Bollywood’s promotional machine constructed on chat exhibits, airport picture ops and actuality TV appearances, is able to settle for that calculus stays one other query solely. However out within the West, the place Diljit ceaselessly collabs and talks about his music and profession, this restrained method has develop into considerably of a development.
Primary Vaapas Aaunga additionally options Sharvari, Vedang Raina and Naseeruddin Shah with music by Rahman. It is going to launch in cinemas on June 12, 2026.
Additionally Learn: Diljit Dosanjh reacts to live performance protest controversy in Canada
