The music trade is closing in on a billion international subscribers – with Spotify out in entrance
The variety of music streaming subscribers globally reached 921.6 million on the finish of 2025, nearing the 1 billion mark.
That’s based on Midia Analysis, whose newest Music Subscriber Market Shares report estimates that the worldwide subscriber rely grew 10.1% YoY in 2025.
Spotify remained the most important music subscription service worldwide, holding a 31.4% share of world subscribers, based on Midia.
The 921.6 million whole was up from 837.3 million a 12 months earlier, and has almost doubled from the 472.2 million that Midia counted on the finish of 2020.
The 1 billion milestone is “now firmly in sight,” Midia mentioned in a weblog publish printed Monday (June 15), at the same time as subscriber development slowed from a 12 months earlier.
Spotify‘s personal figures put its international Premium Subscriber base at 290 million paying customers on the finish of 2025, up 10% year-over-year.
The corporate added 27 million internet paying subscribers throughout 2025, having completed 2024 on 263 million.
Spotify‘s subscriber base has since grown to 293 million in Q1 2026.
YouTube Music was the fastest-growing international music service in proportion phrases for the second 12 months operating, Midia mentioned, ending 2025 with internet additions solely narrowly behind Spotify’s.
Midia put YouTube Music‘s share of world subscribers at 12.4% in 2025, up from 7.9% on the finish of 2020.
“The large success story of 2025 is YouTube Music, which primarily based on present traits is on observe to overhaul Apple Music and Tencent in international subscribers in 2026.”
Perry Gresham, Midia
“The large success story of 2025 is YouTube Music, which primarily based on present traits is on observe to overhaul Apple Music and Tencent in international subscribers in 2026,” mentioned Perry Gresham, Head of Information at Midia Analysis.
“Asia Pacific and Latin America have been very important to YouTube‘s development.
“Market chief Spotify had the very best internet subscriber additions of any DSP, sturdy in Latin America but additionally sustaining development in Europe, contributing 85% of internet further European subscribers in 2025.”
YouTube Music overtook Spotify to turn out to be the No.1 music service in MENA, Midia mentioned, whereas Spotify held its lead within the Americas and Europe.
YouTube Music is “choosing up the tempo” within the markets Midia sees as driving most future subscription development, the agency mentioned.
Tencent Music Leisure was the second-largest service globally with a 13.8% share, forward of Apple Music on 12.6%, based on Midia.
Apple Music‘s share has fallen from 18.4% on the finish of 2020, when it ranked second behind Spotify.
Amazon Music adopted in fifth place with an 8.5% share, based on Midia.
Apple Music, Amazon Music and Tencent Music all misplaced international share over the 12 months, based on Midia.
Midia’s rely contains standalone YouTube Music subscriptions and YouTube Premium subscribers who entry the music platform, a narrower measure than YouTube‘s personal headline numbers.
YouTube final reported 125 million YouTube Music and Premium subscribers globally, together with trials, in March 2025.
For the fifth straight 12 months, Latin America, Asia Pacific and the Remainder of World collectively accounted for greater than 70% of world subscriber development, Midia mentioned.
Latin America reached a report peak for internet additions, whereas development in Asia Pacific is slowing, based on the analysis agency.
Subscriber development continued to outpace major-label streaming income, which rose 8.3%, although Midia mentioned the hole between the 2 narrowed in 2025.
Tencent Music Leisure grew its annual income 15.8% regardless of a fall in internet subscriber additions, Midia added.
When TME reported its full-year 2025 ends in March, it revealed that its Tremendous VIP tier had surpassed 20 million subscribers, up from 15 million on the finish of Q2 2025 and 10 million in Q3 2024.
At the moment, the corporate reported whole paying music subscribers of 127.4 million as of This autumn 2025.Music Enterprise Worldwide
