Svante and Pace Skating Canada Launch Local weather Change Training Marketing campaign, “Save the Ice” at ISU World Cup Pace Skating in Calgary

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Revealed Jan 26, 2025 • 4 minute learn

From the left: Colleen Nitta, Director of Advertising & Communications at Svante; Nicole Wilkinson, Director of Enterprise & Member Improvement at Pace Skating Canada; Robert Dubreuil, Common Director at Pace Skating Quebec; Brett Henkel, Co-Founder & SVP of Enterprise Improvement at Svante; Richard Laliberte, COO at Svante; Gaetan Boucher, four-time Olympic Medalist in lengthy monitor velocity skating; Denny Morrison, Olympic Pace Skating Medalist; Ron Weiser, Chair of the Board of Administrators at Pace Skating Canada; and Jean Pichette, Board Member at Pace Skating Canada. Enterprise Wire

CALGARY, Alberta & VANCOUVER, British Columbia — Svante Applied sciences Inc. (Svante), a world chief in carbon seize and elimination expertise, and Pace Skating Canada at the moment introduced a local weather change consciousness and training marketing campaign, “Save the Ice” on the ISU World Cup Pace Skating occasion in Calgary. The marketing campaign goals to lift consciousness in regards to the affect of worldwide warming on winter sports activities, together with velocity skating. It permits Canadians to make a private affect on the local weather by watching and sharing a video that includes famend Canadian Olympic velocity skater, Gaetan Boucher, discussing how local weather change is impacting the game. For each video share, Svante will take away half a kilogram of CO₂* from the ambiance by way of their direct air seize (DAC) companion and fellow Canadian carbon elimination firm, Deep Sky, topic to sure phrases and situations.

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Greenhouse gases equivalent to carbon dioxide (CO₂) are driving international warming, inflicting ice and snow to vanish at alarming charges. Winter sports activities are beneath menace — as soon as held outdoor, velocity skating has been pressured indoors as a consequence of unreliable ice situations attributable to a warming planet.

“Local weather change isn’t just a world subject—it’s deeply private for athletes and communities whose lives revolve round winter sports activities,” stated Ron Weiser, Chair of the Board of Administrators at Pace Skating Canada. “By means of the ‘Save the Ice’ marketing campaign, we’re excited to companion with Svante to lift consciousness in regards to the pressing want for local weather motion and present Canadians how they’ll make a tangible affect. Collectively, we can assist protect the ice, the game we love, and our planet for future generations.”

“As somebody who has skilled the fun of competing on the ice and now works within the combat towards local weather change, this marketing campaign holds particular that means for me,” stated Richard Laliberte, Chief Working Officer at Svante and a Pace Skating Canada alumnus. “The ‘Save the Ice’ marketing campaign highlights the truth that local weather change is threatening the way forward for winter sports activities and our planet. By working collectively, we are able to take significant steps to protect the sports activities and environments that encourage us all.”

To advertise the marketing campaign on the ISU World Cup Pace Skating this weekend, Svante and Pace Skating Canada have strategically positioned signage across the Olympic Oval with phrases that learn, “Assist the Local weather. Save the Ice.”, and a QR code that hyperlinks to a webpage, www.svanteinc.com/save-the-ice. There, guests can study how CO₂ causes local weather change, why we’d like carbon seize and elimination to assist sort out the local weather disaster, and watch the video with prompts to share it on social media to take away CO₂from the air.

“This initiative builds on the robust partnership between Svante and Pace Skating Canada, introduced earlier this yr, which focuses on leveraging the platform of sport to encourage Canadians and the worldwide group to study what causes local weather change and encourage them to take motion,” stated Colleen Nitta, Director of Advertising and Communications at Svante. “As a Canadian firm, we’re proud to help Pace Skating Canada and delighted to ship this impactful marketing campaign that can allow everybody to make an affect on the local weather.”

Go to svanteinc.com/save-the-ice to discover the marketing campaign and watch and share the video.

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About Svante

Headquartered in Vancouver, BC, Canada, Svante is a purpose-driven, main carbon seize and elimination options supplier. The corporate makes nanoengineered filters and modular rotating contactor machines that seize and take away CO2 in an environmentally accountable method from industrial emissions and the air. Svante is on the 2025 World Cleantech 100, the XPRIZE Basis’s XB100 – World’s Prime 100 Deep Tech Corporations, and was ranked second amongst personal firms within the Company Knights’ Future 50 Quickest Rising Sustainable Corporations. For extra data, go to www.svanteinc.com.

About Pace Skating Canada

Pace Skating Canada is the nationwide governing physique answerable for the group, coordination and administration of each brief monitor and lengthy monitor velocity skating in Canada. Based in 1887, we proudly signify over 15,000 athletes, coaches, officers and volunteers from coast to coast. Our non-profit group is accountable to our 13 provincial and territorial velocity skating organizations (PTSOs) and our nationwide group program. We’re right here to rally, encourage and lead the cost for our nation’s most profitable Olympic sport.

About Deep Sky

Montreal-based Deep Sky is the world’s first tech-agnostic carbon elimination challenge developer aiming to take away gigatons of carbon from the ambiance and completely retailer it underground. As a challenge developer, Deep Sky brings collectively essentially the most promising direct air and ocean carbon seize firms beneath one roof to deliver the biggest provide of high-quality carbon elimination credit to the market, commercializing and catalyzing carbon elimination and storage options like by no means earlier than. With $130M in funding, Deep Sky is backed by world class buyers together with Investissement Québec, Brightspark Ventures, Whitecap Enterprise Companions, OMERS Ventures, BDC Local weather Fund, Breakthrough Vitality Catalyst, BMO, Nationwide Financial institution of Canada, and extra. For extra data, go to deepskyclimate.com.