CWENCH Hydration Mum or dad Firm, Cizzle Manufacturers Company, Offers 2025 Market Introduction Following Cboe Canada Itemizing

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In its first 5 months, Cizzle Manufacturers has offered over 1,000,000 ready-to-drink models of CWENCH Hydration and generated CAD $4,900,000 in web gross sales with a 60% gross margin. NHL, NBA, MLB, and NCAA groups at the moment are ordering CWENCH as part of their vitamin methods. Cizzle Manufacturers’ widespread shares at the moment are buying and selling on Cboe Canada underneath the ticker CZZL.NE.

TORONTO — Cizzle Manufacturers Company (Cboe Canada: CZZL) (the “Firm” or “Cizzle Manufacturers”) is happy to announce that its Widespread Shares started buying and selling on the Cboe Canada inventory alternate (“Cboe Canada”) on December 30, 2024, offering alternatives for retail and institutional audiences to spend money on the corporate behind CWENCH Hydration (“CWENCH”), a sports activities hydration beverage model that has already constructed up appreciable recognition and market presence since its launch in Could of 2024.

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Inside simply six months of launching, Cizzle Manufacturers’ merchandise have already been ordered by half of all Nationwide Hockey League (“NHL”) groups, with 18 franchises at present ordering merchandise for its gamers and employees, in addition to 14 Main League Baseball (“MLB”) groups, 2 Nationwide Soccer League (“NFL“) groups, 2 Nationwide Basketball Affiliation (“NBA”) groups, and 16 Nationwide Collegiate Athletic Affiliation (“NCAA”) groups.

Overview of CWENCH Hydration

Made out of all-natural substances with no sugar and 6+ electrolytes, CWENCH Hydration is the flagship model of Cizzle Manufacturers. The Firm is at present scaling its footprint within the sports activities vitamin and practical drinks markets, the latter of which was valued at USD $97 billion globally in 2022¹.

Extra details about CWENCH may be discovered at https://cwenchhydration.com/.

Snapshot of CWENCH’s Market Place as of January 2025

• CWENCH is at present obtainable at over 1,200 factors of sale in Canada, america, and Europe, together with main retail chains in addition to a whole lot of impartial sporting items retailers.

• Main retail chains that presently carry CWENCH embody:
  • Canada
    • Sport Chek: Largest sporting items retailer in Canada, with full distribution of CWENCH in 190 shops nationwide.
    • Canadian Tire: Main Canadian division retailer with 503 areas throughout Canada. CWENCH is at present offered in choose Canadian Tire areas, with further shops being added every month.
    • Supply for Sports activities: Sporting items retailer with over 200 individually owned and operated shops, working underneath the “La Supply du Sport” banner in Quebec, with some areas in america. CWENCH has full distribution throughout all Supply for Sports activities areas.
  • United States
    • Big Eagle: Regional grocery store chain with 496 retail areas, together with 211 supermarkets, all through Western Pennsylvania, North-Central Ohio, Northern West Virginia, Maryland, and Indiana. CWENCH is at present obtainable in over 50% of the grocery store areas.
    • Life Time Health: Chain of upscale athletic resorts with 170+ areas, primarily in america, with areas in Canada as properly. CWENCH is obtainable in 168 Life Time areas.

• CWENCH can also be obtainable at 62 sports activities arenas in Canada and america at factors of sale equivalent to concession stands, professional outlets, and merchandising machines.

• CWENCH is formally endorsed by athletes together with NHL MVP and Colorado Avalanche Ahead Nathan MacKinnon, Montreal Canadiens Proper Winger Cole Caufield, NBA All Star and Golden State Warrior Andrew Wiggins, Canadian Olympic Soccer participant Adriana Leon, in addition to up-and-coming hockey stars Gavin McKenna, Chloe Primerano, and Jade Iginla.

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CWENCH Centre – A Canlan Sports activities Group

In a press launch dated September 17, 2024, Canlan Ice Sports activities Corp. (“Canlan”) introduced a strategic settlement with Cizzle Manufacturers with the target of elevating grassroots hockey in Canada, which has confirmed to be a key early-stage development driver for CWENCH. Beneath this five-year settlement, Canlan will present the next advertising and gross sales catalysts for CWENCH:

• Making CWENCH Hydration the unique sports activities hydration merchandise on the CWENCH Centre, in addition to making CWENCH Hydration usually obtainable in any respect different Canlan Sports activities complexes (16 whole in Canada and america);

• Offering CWENCH a devoted rink on the CWENCH Centre which features a branded gamers bench, rink boards, dressing room wayfinding, and ice resurfacer wraps; and

• Making CWENCH the title sponsor of all Ontario Canlan Basic Tournaments, which will probably be named The CWENCH Hydration CCT Event Sequence.

Further CWENCH Sponsorships

CWENCH Hydration has additionally been adopted because the Official Hydration Accomplice of the British Columbia Hockey League (“BCHL”), Hockey Tremendous League, HPL Hockey, and the Klevr Community, ensuing within the CWENCH model being represented on the staff uniforms and different gear (e.g., water bottles, towels, and so on.) of over 500 youth hockey groups representing 12,000+ youth hockey gamers throughout North America.

Readers utilizing information aggregation companies could also be unable to view the media above. Please entry SEDAR+ or the Traders part of the Firm’s web site for a model of this press launch containing all printed media.

Cizzle Manufacturers’ Chief Efficiency Officer, Andy O’Brien, commented, “Most skilled athletes know that hydration isn’t solely essential on your efficiency and total well being, but in addition that optimum hydration includes excess of simply consuming water. We created CWENCH by taking enter from trainers and athletes on the beginner, collegiate, {and professional} ranges to higher perceive what fashionable athletes really require, and what the incumbent manufacturers have been lacking. We took these wants under consideration whereas additionally looking for to formulate a product that’s approachable and applicable for athletes of all ages. Since launching in Could, CWENCH has resonated exceedingly properly with youth, grownup, {and professional} athletes alike. We stay up for persevering with to construct out this market presence in 2025 and past.”

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Mr. O’Brien was nicknamed “The Muscle Whisperer” by Sportsnet in 2015, highlighting his work as a coach to NHL celebrity Sidney Crosby, Olympic medallist determine skater Patrick Chan, girls’s hockey legend Hayley Wickenheiser, and Olympic swimmer Dara Torres. Mr. O’Brien has additionally held teaching and consultancy roles for the Pittsburgh Penguins and Florida Panthers.

A video about Mr. O’Brien’s thought course of within the formulation of CWENCH Hydration may be discovered right here.

Monetary Highlights

Cizzle Manufacturers generated CAD $4.9 million in web income from CWENCH gross sales between its Could 28, 2024 launch and October 31, 2024.

In its first quarter of operations (This autumn 2024 with its fiscal year-end at July 31, 2024), Cizzle Manufacturers generated CAD $2.1 million in web gross sales with CAD $1.2 million in gross revenue, attaining a 57.1% gross margin. The newest quarterly outcomes for Cizzle Manufacturers’ fiscal Q1 2025 (August to October 2024) mirrored sequential all-around development with CAD $2.8 million in web gross sales, CAD $1.75 million gross revenue, and an improved gross margin of 62.5%.

Administration Commentary

Cizzle Manufacturers Chairman and Chief Govt Officer, John Celenza, commented, “My three younger daughters are the inspiration that led to the founding of Cizzle Manufacturers, as a result of they’re being introduced up in a technology through which consciousness about what goes into our our bodies issues greater than ever. Present main selections in sports activities vitamin are crammed with sugar, synthetic substances, and trans fat, and we consider the world is demanding higher selections. Within the Canadian CPG (Shopper Packaged Items) house, it’s uncommon for any model to attain almost seven figures in gross sales per thirty days proper from the start, as CWENCH has. Reaching gross margins of 62% is sort of extraordinary at this stage in our class, the place gross margin is often nearer to 30%. I’m pleased with our staff who, in lower than twelve months, took CWENCH from being an idea, to an in-demand tangible product offered in over 1,200 shops with a multi-million greenback gross sales pipeline and an inventory on a Tier 1 inventory alternate. We count on 2025 to be an amazing 12 months through which we proceed to drive development and momentum whereas offering a greater hydration possibility for athletes and health-conscious customers of all ages.”

About Cizzle Manufacturers Company

Cizzle Manufacturers is elevating the sport in well being and wellness. By way of intensive collaboration and testing with main athletes and trainers throughout a number of elite sports activities, Cizzle Manufacturers launched CWENCH Hydration in Could of 2024, a better-for-you sports activities vitamin beverage that’s now carried in over 1,200 shops in Canada, america, and Europe. CWENCH Hydration is tailor-made to assist folks obtain their greatest in each aggressive sports activities and in dwelling a wholesome, vibrant, energetic life-style.

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For extra details about Cizzle, please go to: https://www.cizzlebrands.com/

For extra details about CWENCH, please go to: https://cwenchhydration.com/

On behalf of the Board of Administrators of the Firm,

CIZZLE BRANDS CORPORATION

“John Celenza”

John Celenza, Chief Govt Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This information launch incorporates “forward-looking data” which can embody, however isn’t restricted to, data with respect to the actions, occasions or developments that the Firm expects or anticipates will or could happen sooner or later, equivalent to, however not restricted to: the itemizing of the Firm’s widespread shares on the Cboe Canada; the timing of the graduation of buying and selling of the widespread shares; and new merchandise of the Firm. Such forward-looking data is usually, however not all the time, recognized by way of phrases and phrases equivalent to “plans”, “expects”, “is predicted”, “price range”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (together with unfavourable variations) of such phrases and phrases, or state that sure actions, occasions or outcomes “could”, “may”, “would”, “may” or “will” be taken, happen or be achieved. Numerous assumptions or components are usually utilized in drawing conclusions or making the forecasts or projections set out in forward-looking data. These assumptions and components are based mostly on data at present obtainable to the Firm.

Ahead trying data includes recognized and unknown dangers, uncertainties and different threat components which can trigger the precise outcomes, efficiency or achievements to be materially totally different from any future outcomes, efficiency or achievements expressed or implied by the forward-looking data. Such dangers embody dangers associated to elevated competitors and present international monetary situations, entry and provide dangers, reliance on key personnel, operational dangers, regulatory dangers, financing, capitalization and liquidity dangers. Though the Firm has tried to determine essential components that would trigger precise outcomes to vary materially from these contained in forward-looking data, there could also be different components that trigger outcomes to not be as anticipated, estimated or meant. There may be no assurance that such data will show to be correct, as precise outcomes and future occasions may differ materially from these anticipated in such statements. Accordingly, readers shouldn’t place undue reliance on forward-looking data. The Firm undertakes no obligation, besides as in any other case required by legislation, to replace these forward-looking statements if administration’s beliefs, estimates or opinions, or different components change.

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¹ Supply: Euromonitor, The Harman Group, FMI. Be aware: market dimension and development estimates based mostly on Euromonitor Whole Worth Retailer Promoting (RSP) in USD.

View supply model on businesswire.com: https://www.businesswire.com/information/house/20250107983499/en/

Contacts

For additional data, please contact:

Setti Coscarella
Head of Company Growth
buyers@cizzlebrands.com
1-844-588-2088

#distro

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