Grammy winner MixedByAli launches ‘EngineEars Direct’ music distribution platform
Audio engineer market EngineEars has launched a brand new distribution service, EngineEars Direct, which allows artists to add music on to all main digital service suppliers by its platform.
The function is powered by EMPIRE‘s white label distribution platform, Provide Chain.
The brand new providing marks a big growth for EngineEars, which its founder, a number of Grammy-winning audio engineer Derek “MixedByAli” Ali, says represents the corporate getting into “part two” of its improvement.
In a video introducing the brand new function, EngineEars CEO Derek Ali mentioned that when he launched the corporate, its “mission was easy: to construct the music business’s first true working system for music creators”.
EngineEars raised $7.5 million in seed funding in February 2024, led by VC agency Drive Capital, with participation from 645 Ventures, in addition to present buyers Slauson & Co. and FLÜS Funding Group (the enterprise arm of SALxCO).
Different buyers within the startup embrace Kendrick Lamar, EMPIRE founder and CEO Ghazi, Alex da Child, Roddy Ricch, Mustard, and extra.
The platform initially targeted on what Ali describes as “part one” – offering audio engineers and studio house owners with instruments for immediate reserving, file sharing, clear funds, and undertaking administration.
EngineEars positions itself as a complete browser-based platform enabling artists to rent engineers, schedule recording classes, run promotional campaigns by way of SymphonyOS integration, and now deal with music distribution.
EngineEars Direct, accessible by the EngineEars platform, makes use of Provide Chain’s white label know-how to let artists launch music to over 350 streaming platforms whereas retaining 100% of their earnings.
Artists can now “e-book recording classes, get your songs blended and mastered, promote direct to your followers proper in your engineer’s profile, and now distribute limitless releases,” Ali mentioned within the video.
The brand new distro service consists of real-time analytics exhibiting how music performs throughout platforms, instruments to launch promoting campaigns, built-in CRM performance for managing fan relationships, and detailed “artist playbooks” providing step-by-step steering on launch methods.
“That is greater than a product launch. It’s a continuation of our mission to provide music creators the ability, management, and transparency they’ve at all times deserved.”
Derek ‘MixedByAli’ Ali
“Derek and the EngineEars staff have constructed an unimaginable platform for engineers, artists and customers to collaborate and promote their music worldwide,” Ghazi Shami advised Billboard. “We’re comfortable to offer a strong white label distribution platform in Provide Chain for all creativity to thrive.”
EngineEars enters a aggressive unbiased distribution house dominated by the likes of TuneCore, DistroKid, UnitedMasters, and extra, betting that its end-to-end method, from reserving studio time to digital distribution, will attraction to artists in search of a unified workflow inside one platform.
“That is greater than a product launch. It’s a continuation of our mission to provide music creators the ability, management, and transparency they’ve at all times deserved,” Ali mentioned within the video, including that his staff stays dedicated to “constructing the instruments that make [the] music business extra equitable, linked, and inventive first.”
MixedByAli (aka Derek Ali), is a a number of Grammy-winning audio engineer who has labored with Kendrick Lamar, SZA, Killer Mike, Infantile Gambino, Nipsey Hussle and others.
EngineEars raised its first $1 million in 2021.Music Enterprise Worldwide
