Warner Data has entered right into a strategic partnership with distinguished hip-hop and R&B government Tim Hinshaw.
The deal marks the enlargement of Hinshaw’s Free Lunch Company — a artistic and touring firm — into the label house with the launch of Free Lunch Data.
In keeping with an official announcement at the moment (February 19), the collaboration permits Warner Data artists to leverage Free Lunch’s “intensive artistic, touring, and sync companies whereas establishing a brand new residence for rising expertise”.
As a part of this enlargement, revered A&R government Ericka Coulter has been named Normal Supervisor of Free Lunch Data along with her function as SVP, A&R at Warner Data.
In 2024, Hinshaw entered a strategic partnership with AEG Presents on the heels of The Pop Out 0 Ken & Associates, a Juneteenth live performance on the Kia Discussion board in Los Angeles.
Most not too long ago, he spent 5 years at Amazon Music because the Head of Hip-Hop and R&B the place he led the streaming service’s business technique and partnerships throughout the genres, inclusive of the worldwide flagship model, Rotation.
In 2022, Hinshaw brokered the unique livestream of The Large Steppers Tour: Dwell from Paris on Amazon Music and Prime Video.
Hinshaw moreover led the artist negotiations for Amazon Music Dwell, a live-streamed live performance sequence airing on Twitch and Prime Video following Thursday Night time Soccer, securing artists like Lil Child, A$AP Rocky, and 21 Savage for the sequence.
He additionally brokered offers for Amazon Music to stream the likes of Tyler, The Creator’s CALL ME IF YOU GET LOST LIVE live performance in his hometown of Los Angeles; J. Cole’s Dreamville Pageant from Raleigh; and Summer season Walker’s homecoming present in Atlanta for Black Historical past Month.
Earlier than his time at Amazon Music, Hinshaw created the City Music division at Fender Guitars and labored in music advertising and marketing for Vans.
He began his profession in music co-managing his brother, famous person songwriter Charles ‘Prince Charlez’ Hinshaw, which led to a three way partnership label take care of IslandDef Jam and international co-publishing take care of Rondor/Common Music.
“Tim is immersed within the huge tradition of hip-hop and R&B, throughout music, sports activities, trend, and stay leisure, and collectively we’ll work in direction of our shared purpose of uplifting the most effective and brightest within the style.”
Aaron Bay-Schuck, Co-Chairman & CEO, Warner Data, mentioned: “Tom [Corson] and I are thrilled to welcome Tim and his Free Lunch group to the label.
“His experience stretches far past discovering and nurturing expertise – he is aware of how to verify his artists are making an affect.”
Added Bay-Schuck: “Early on in our conversations, it was clear bringing Tim and Free Lunch into the Warner fold can be an ideal synergy.
“Tim is immersed within the huge tradition of hip-hop and R&B, throughout music, sports activities, trend, and stay leisure, and collectively we’ll work in direction of our shared purpose of uplifting the most effective and brightest within the style.”
“By uniting Free Lunch Company with Warner Data, we will mix our experience in artistic, music, and model constructing to raise the first-class roster.”
Tim Hinshaw
Tim Hinshaw added: “By uniting Free Lunch Company with Warner Data, we will mix our experience in artistic, music, and model constructing to raise the first-class roster.
“What Aaron, Tom, and the group have constructed is actually spectacular, and collectively we’ll develop the scope of artist narratives to attach much more deeply with followers throughout the globe.”
Free Lunch Data launches with its first two signings, Syd and Alex Isley.
Syd initially launched herself as a member of Los Angeles group The Web and the higher Odd Future collective. In 2016, she earned a Finest City Modern Album Grammy nomimation for The Web’s Ego’s Dying.
As a solo artist, she she has launched Fin [2017] and Damaged Hearts Membership [2022].
Concurrently, Warner Data famous, she “emerged because the uncommon outlier equally comfy on a observe with both Disclosure or ZAYN along with that includes on Lil Uzi Vert’s platinum-certified Everlasting Atake, which bowed at No. 1 on the Billboard 200″.
Syd notably co-wrote and co-produced Plastic Off The Couch from Beyoncé’s blockbuster Renaissance.
Two-time Grammy nominee Alex Isley, in the meantime, is the daughter of legendary Isley Brother Ernie Isley, and Warner Data mentioned that she “honors her household’s legacy whereas paving her personal method in lush, soulful R&B”.
Tasks launched since 2012, embrace the 2023 album with Terrace Martin, I Left My Coronary heart in Ladera, and collaborated with Masego, Tank, and Rapsody.
Alex will quickly launch her lead single.Music Enterprise Worldwide
