Undertaking 91 launches Playgrounds, a reside experiences platform backed by Justin Kalifowitz’s Klaf Firms

Undertaking 91 has launched Playgrounds, a reside experiences platform backed by an funding from Justin Kalifowitz‘s Klaf Firms.

The New York-based occasions firm confirmed that Playgrounds will function an umbrella platform for live shows, branded experiences, and vacation spot occasions. Will probably be led by Todd Mackall and Ryan Williams.

David Hua, an govt with Creator Companions, additionally participated within the funding.

Undertaking 91, the flagship enterprise inside Playgrounds, has staged occasions in public and non-traditional areas throughout New York, from Rockefeller Middle and Central Park to Katz’s Delicatessen and Occasions Sq..

Undertaking 91, described within the announcement as considered one of New York’s fastest-growing reside operators, has produced greater than 200 occasions over the previous yr.

Since launching in 2021, the corporate has labored with artists together with Tiësto, Galantis, Diplo, BLOND:ISH, Peggy Gou, Alesso, HUGEL, Zeds Lifeless, Motion Bronson and Paul Wall.

Past live shows, Playgrounds operates a portfolio of recurring branded experiences, together with Mirari, Pals in Excessive Locations, Above 10, Palma Day Membership, NYC Halloween Weekend, and the New York Taco & Tequila Competition.

Playgrounds mentioned this summer season might be its most lively season thus far.

Deliberate occasions embrace reveals with HUGEL and Alesso on the 10,000-capacity Brooklyn Military Terminal, a Fourth of July block celebration on the Brooklyn waterfront, and the launch of On the Decks, a weekly boat expertise in New York Harbor.

Playgrounds can be increasing into Charleston, South Carolina, the place its occasions will happen throughout non-traditional areas, together with waterfront properties, industrial venues, and aboard the USS Yorktown plane provider.

“We’re rising Playgrounds by specializing in the expertise first, whether or not that’s the artist, the setting, or the gang,” mentioned Todd Mackall.

“This partnership permits us to scale that strategy with out dropping what made it work. Justin and his crew carry actual international working expertise and share our conviction in how we’re constructing the enterprise.”

“That is an thrilling second for the entire firm,” added Ryan Williams.

“We’re increasing into new markets, bringing expertise shopping for in-house, and constructing a crew that may function at scale. The aim is easy: personal extra of the expertise, take larger swings, and do it constantly throughout markets.”

“I’m all in on companies that get individuals out of the home and off the cellphone,” mentioned Justin Kalifowitz.

“That’s precisely what Todd, Ryan and the crew are doing each single day. I’m trying ahead to watching them construct Playgrounds all around the world.”

Kalifowitz based the funding and advisory platform Klaf Firms in 2024, having constructed and bought Downtown Music Holdings, the music providers enterprise he established in 2007.

Common Music Group‘s Virgin Music Group accomplished its acquisition of Downtown in February, with Kalifowitz stepping away from the corporate.

Downtown bought to Virgin for $775 million, having earlier bought its catalog of owned copyrights to Harmony for $400 million in 2021 – a mixed exit of round $1.2 billion, as beforehand reported by MBW.

Klaf Firms can be a strategic accomplice in Burwoodland, the reside occasions firm behind manufacturers together with Emo Evening Brooklyn and Gimme Gimme Disco.

Entrepreneur Mark Cuban invested in Burwoodland earlier this yr.Music Enterprise Worldwide