UMG’s hospitality arm to open its first UK resort on London’s Denmark Avenue
Common Music Group’s hospitality arm is opening a resort on London’s Denmark Avenue.
UMusic Hospitality & Life-style (UMHL) and Outernet London introduced the partnership on Wednesday (September 2), with UMusic Resort Denmark Avenue attributable to open within the fourth quarter of this 12 months.
Will probably be UMHL’s first resort within the UK, and its second in Europe after UMusic Resort Madrid, which stays the one UMusic Resort at present working.
UMHL will open and function the resort inside Outernet’s leisure district in London’s West Finish, which the corporate says attracts 120 million guests a 12 months.
The district homes Outernet Stay, a 2,000-capacity venue that Outernet says is the most important inbuilt central London for the reason that Nineteen Forties, alongside the grassroots venue The Decrease Third.
UMHL will lead programming and operations at The Decrease Third, in coordination with Common Music Group’s world community of artists, labels, and inventive companions.
The broader deal covers meals and beverage ideas, lounge areas, and artist-led programming throughout Outernet’s digital platforms.
“Denmark Avenue holds a particular place in music historical past,” mentioned Jordi Solé, President of UMHL. “For many years, it has been a spot the place artists discovered their voice, creativity flourished, and music tradition took form.
“For many years, [Denmark Street] has been a spot the place artists discovered their voice, creativity flourished, and music tradition took form.”
Jordi Solé, UMusic Hospitality & Life-style
“We’re extremely proud to be a part of its subsequent chapter. Along with Outernet, we now have the chance to honor that legacy by creating hospitality and cultural experiences that encourage discovery, help rising artists, and guarantee this outstanding vacation spot continues to form the way forward for music for generations to return.”
Philip O’Ferrall, CEO of Outernet, mentioned: “Music has at all times been a driving drive for Outernet, and we’re in a spot rooted in musical historical past. Connecting that heritage with a platform that may attain mass audiences each bodily and thru our immersive screens and audio expertise is what makes this partnership so particular.
“Music has at all times been a driving drive for Outernet, and we’re in a spot rooted in musical historical past.”
Philip O’Ferrall, Outernet
“I’m very proud to be working with UMusic Hospitality & Life-style, and I do know what they’ll convey to Outernet can be spectacular, reworking the expertise of each artists and followers.”
Denmark Avenue was recognized for many years as London’s “Tin Pan Alley,” lined with music publishers, recording studios, and instrument retailers.
Melody Maker was based on the road in 1926, and NME’s Percy Dickins compiled Britain’s first sales-based singles chart from Denmark Avenue in 1952.
The Decrease Third occupies the previous web site of the 12 Bar Membership, which hosted Jeff Buckley, Adele, and The Libertines.
The settlement follows the closure of Chateau Denmark, the resort that operated throughout 16 buildings on and across the road in partnership with Outernet.
Chateau Denmark closed on August 4, after greater than 4 years.
UMG launched the UMusic Lodges model in October 2020 by means of a three way partnership with funding group Dakia U-Ventures.
Atlanta, Biloxi, and Orlando have been named as the primary three areas, amongst them a USD $1.2 billion advanced on the Mississippi coast.
Madrid grew to become the debut property as an alternative, opening on November 14, 2022, with 130 rooms inside the town’s Albéniz Theater constructing.
The portfolio has widened since. In June 2026, UMusic Resort & Non-public Residences Austin was unveiled, a deliberate growth with 150 visitor rooms and 600 non-public residences.
At that growth, White Rocks is the proprietor and developer, whereas UMHL will function the resort.
Building is because of start in early 2027, topic to approvals, in line with White Rocks.
The venture’s wastewater allow was referred to a contested case listening to in July, amid opposition from Travis County commissioners and conservation teams.
In August 2026, UMHL and UMH Improvement introduced UMusic Resort Kansas Metropolis, an adaptive reuse of the 117-year-old Scarritt Constructing with 169 visitor rooms and a linked 309-unit residential tower.
Building there is because of start within the fourth quarter of 2026.
In March 2026, UMHL struck a three way partnership with IMI Group to launch UMusic Seaside Golf equipment & Life-style, folding the O Seaside venues in Ibiza and Dubai into its founding portfolio.
That enterprise is behind UMusic Resort & Seaside Membership Tulum, a 57-key property with an 800-capacity seashore membership that UMHL mentioned on August 31 would open within the first week of December.
UMG doesn’t escape revenues or income for its hospitality enterprise in its quarterly outcomes, nor does it specify the place the exercise sits in its phase reporting.
UMHL describes itself as “developed in partnership with Common Music Group,” reasonably than as an entirely owned division.
The enlargement technique was flagged on the high of Common at the beginning of the 12 months.
In his annual New 12 months memo to employees on January 8, UMG Chairman and CEO Sir Lucian Grainge named superfan monetization as a precedence for 2026, pointing to UMG’s retail shops in Tokyo, Madrid, New York, and London.
Grainge wrote: “2026 will see extra scaling of this exercise, together with the enlargement of our experiential hospitality technique and seamless integrations between digital and IRL occasions for superfans.
“All of this exercise is additional proof that the very definition of UMG is increasing, whereas our direct reference to music customers is rising.”Music Enterprise Worldwide
