Spotify renews multi-year licensing take care of Joe Rogan. His final one was reportedly price $250M.
Spotify has signed a brand new multi-year licensing settlement with Joe Rogan for The Joe Rogan Expertise.
The deal, introduced by Spotify on Thursday (October 8), extends a partnership between the 2 events that started in 2020.
Spotify didn’t disclose the monetary phrases of the settlement.
Nevertheless, the Wall Road Journal, citing individuals accustomed to the matter, reported that the deal’s phrases are just like these of Rogan‘s earlier Spotify settlement.
That deal, signed in 2024, carried an “estimated earnout” of USD $250 million, based on the WSJ.
Spotify mentioned new JRE episodes will hold arriving on its platform every week below the settlement – and also will proceed to be out there on different companies.
That maintains the non-exclusive association that Spotify and Rogan put in place in 2024.
“The partnership with Spotify has been a tremendous match, they usually’re unbelievable to work with,” mentioned Rogan. “I’m extraordinarily comfortable and excited to proceed with them for years to come back.”
“The partnership with Spotify has been a tremendous match, they usually’re unbelievable to work with.”
Joe Rogan
“Joe has constructed one thing extremely enduring, and his present continues to resonate with a large world viewers as a result of there’s merely nothing else prefer it,” mentioned Jordan Newman, Spotify’s Head of Content material Partnerships.
“Spotify‘s podcast enterprise has grown alongside JRE over time, and we’re excited to maintain constructing on that partnership for years to come back.”
“Spotify‘s podcast enterprise has grown alongside JRE over time, and we’re excited to maintain constructing on that partnership for years to come back.”
Jordan Newman, Spotify
Spotify calls The Joe Rogan Expertise “the world’s hottest podcast.”
In accordance with the corporate, the present has 18 million followers on Spotify and has been the platform’s most-followed podcast because the partnership launched in 2020.
Spotify additionally says JRE ranked because the No. 1 podcast on each main platform in 2025.
Within the US, the present topped the High 50 Podcasts rating for Q2 2026 from Edison Analysis at SSRS. The rating measures attain amongst weekly podcast shoppers aged 13 and older.
Rogan first introduced JRE to Spotify in 2020 through an unique licensing deal that the WSJ reported on the time would price the corporate greater than USD $100 million. The New York Occasions reported in 2022 that the deal was truly price greater than USD $200 million.
That settlement made each the audio and video variations of the present out there solely on Spotify.
On the time, MBW analyzed what the Rogan deal, and Spotify’s different podcast investments, may imply for document labels and music publishers.
In February 2024, Spotify and Rogan struck a brand new settlement that ended the present’s exclusivity to the platform.
Underneath that deal, Spotify took cost of distribution and advert gross sales for the present, whereas Rogan reportedly obtained a assured minimal price plus a share of advert income.
Talking on Spotify’s earnings name that month, then-CEO Daniel Ek mentioned the corporate’s unique podcast offers had been “web optimistic” however have been “not driving as a lot [revenue] as the chance that we see on the advert facet.”
Ek additionally mentioned that wider distribution aligned Spotify extra carefully with creators, who “clearly [want] to be on many various platforms and [want] to have as massive of an viewers as attainable.”
Neil Younger pointed to the tip of that exclusivity when he introduced his return to Spotify in March 2024.
Younger had eliminated his music from the platform in January 2022 in protest over Spotify’s internet hosting of The Joe Rogan Expertise.
“My choice comes as music companies Apple and Amazon have began serving the identical disinformation podcast options I had opposed at Spotify,” Younger wrote on the time.
The renewal comes as Spotify continues to increase the Spotify Companion Program, which pays eligible video podcast creators a share of Premium video income and lets them monetize their exhibits with adverts.
On September 17, Spotify mentioned it might convey this system to greater than 35 new markets, together with Italy, Spain, Brazil, Mexico, and Colombia.
Spotify mentioned the full it pays out every month to exhibits enrolled in this system has grown by greater than a 3rd because it relaxed eligibility necessities earlier in 2026.
Alongside Thursday’s announcement, Spotify revealed a Q&A with Rogan about his listening habits.
Requested whether or not he listens to music when exercising, Rogan mentioned: “Principally ’90s hip-hop. A number of Wu-Tang, Nas, Biggie, and Kool G Rap on my exercise playlist.
“Often I flip it and go together with ’60s rock, however as a rule, it’s music from what I feel is the golden age of hip-hop. I simply love the beats and aggressive lyrics to maintain my vitality excessive.”
Rogan additionally mentioned the final music he despatched to a buddy was Picket Horse by Craig Mack: “It’s a forgotten gem from what I feel is an underappreciated artist.”Music Enterprise Worldwide
