Retail media merger expands good cart capabilities
A2Z Cust2Mate Options Corp. (Nasdaq: AZ) has acquired Israeli retail media firm Hedia for $15 million. $8.4 million was paid in money and the remaining in A2Z shares, which will likely be locked up for 36 months. The sellers are additionally eligible to obtain as much as roughly $6.7 million topic to achievement of agreed targets for 2027 and 2028.
Hedia was based in 1988. In 2025, it had income of roughly $20 million.
A2Z says that Cust2Mate’s good cart know-how, digital in-store retail media stock, shopper journey knowledge, retailer relationships and measurement capabilities will likely be mixed with Hedia’s advertiser relationships, gross sales group and marketing campaign execution capabilities. The 2 firms will proceed to function individually. Hedia founder Ofer Gal will proceed to function government chairperson, and Meron Gal will proceed as CEO.
One of many foremost challenges on the gross sales flooring is to know who has entered the shop, and what pursuits them. By the use of the good cart, the 2 firms aspire to establish the client, and to show to her or him customized adverts and provides on a 13-inch display screen based mostly on the client’s buying historical past, and likewise to avoid wasting the client from having to attend in line. The cart can be able to weighing merchandise, and incorporates cameras to forestall theft.
The carts might be present in Israeli grocery store chains reminiscent of Yochananof, Tremendous Sapir, and Neto Hisachon. In 2025, A2Z raised $100 million from monetary establishments within the US. The merger is a strategic transfer meant to determine its standing within the retail media market in Israel and for growth into international markets.
“A2Z has constructed the know-how, good cart media stock, shopper journey knowledge and measurement infrastructure. Hedia provides the business engine, together with advertiser relationships and strong gross sales capabilities. We view Hedia as greater than an addition to our Israeli enterprise. The corporate gives an working mannequin that may help the commercialization of Cust2Mate’s retail media resolution as we broaden into further markets,” mentioned A2Z Cust2Mate Options Corp. CEO Gadi Graus.
“After constructing Hedia and its retail media capabilities over a few years, we see A2Z as the suitable associate for the following stage of the corporate’s growth,” mentioned Ofer Gal. “The bodily retailer is changing into more and more digital, and A2Z Cust2Mate gives the know-how and platform to attach that digital retailer with consumers, manufacturers and retailers. By combining Hedia’s retail media experience and relationships with A2Z’s know-how, platform, and rising good cart footprint, we will broaden what Hedia provides as we speak.”
Revealed by Globes, Israel enterprise information – en.globes.co.il – on October 8, 2026.
© Copyright of Globes Writer Itonut (1983) Ltd., 2026.
