[PIAS] relaunches Supply – the Anglo-French label behind Air, Phoenix, and Kings of Comfort

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[PIAS] has relaunched Supply, the label that launched information from Air, Phoenix, and Kings of Comfort.

The corporate’s UK and French groups will collectively lead A&R and artistic path on the label, [PIAS] introduced on Thursday (September 10).

The 2 groups will signal and develop artists throughout a number of markets, pooling their native networks and drawing on [PIAS]‘s worldwide infrastructure.

Ifulki, Disgusting Sisters, Epal, and HINA are the relaunched label’s first signings.

The announcement places that joint construction behind a label that has been releasing information since April.

Disgusting Sisters launched the one Weirdo Magnet by way of Supply on April 17, and adopted it in July with Sorry Mister and the announcement of their debut album.

Pores and skin & Blisters is due on October 30.

Ifulki‘s debut single, One thing Larger, additionally arrived in July.

Supply was based in France in 1995 by Philippe Ascoli and Emmanuel de Buretel, and have become residence to Air and Phoenix.

A UK arm adopted, signing Kings of Comfort, Turin Brakes, and Simian.

Supply will function underneath the banner “We Develop Loud,” with a deal with artistic freedom, artist identification, and neighborhood.

The UK arm launched Kings of Comfort‘s Quiet Is the New Loud in 2001.

“Supply has a incredible historical past, however this isn’t about attempting to recreate the previous,” mentioned Kenny Gates, Co-Founder and Govt Chairman of [PIAS]. “It’s about taking the spirit that made the label particular – discovering distinctive artists, trusting their imaginative and prescient and giving them the time and help to develop – and making use of that to a brand new era.

“It’s about taking the spirit that made the label particular – discovering distinctive artists, trusting their imaginative and prescient and giving them the time and help to develop – and making use of that to a brand new era.”

Kenny Gates, [PIAS]

“Breaking new artists internationally has at all times been on the coronary heart of what we do at [PIAS]. Bringing our French and UK groups collectively round Supply offers us one other method to try this, and these first 4 signings are an important indication of the ambition and breadth we would like the label to have.”

Ifulki are a London-based trio – vocalist Queen Kaltoum, bassist and synth participant Charlie, and drummer Ayman – whose music attracts on Gnawa influences, electronics, and stay instrumentation.

Disgusting Sisters are Jules and Josie, sisters raised between France and the UK who at the moment are based mostly in London and Paris respectively. Their music mixes electro, pop, and rock.

Epal started her profession performing songs by the late French chanteuse Barbara earlier than writing her personal materials, which brings collectively synths, piano, and entice influences.

HINA makes different pop about identification and independence, pairing direct lyricism with what [PIAS] describes as “unconventional constructions and preparations.”

[PIAS] says all 4 acts will launch new music by way of Supply because the label begins its subsequent chapter.

Supply‘s French releases got here out by way of Virgin France, a part of EMI‘s French operation.

EMI France was among the many belongings Common Music Group was required to divest when European regulators cleared its 2012 buy of EMI Music. It was bundled into Parlophone Label Group, alongside Parlophone itself and EMI‘s working corporations in 9 different European markets.

Warner Music Group purchased Parlophone Label Group for GBP £487m in July 2013. UMG retained the Virgin Information label itself.

Air‘s Moon Safari is a Parlophone/Warner Music France launch right now.

[PIAS] says it represents elements of the unique Supply catalog.

Turin BrakesThe Optimist LP, first launched by the UK arm, was reissued in 2021 by Brighton unbiased Two-Piers.

The Supply catalog is now not in a single place.

[PIAS] is owned by UMG, which accomplished its buyout of the corporate in October 2024, when Supply was already among the many [PIAS] Label Group‘s labels. UMG had acquired a 49% stake in 2022.

Regulators required UMG to surrender Supply‘s French catalog as a situation of the EMI deal. It went to Warner in 2013.

The label title is now being relaunched by an organization UMG owns.

Edwin Schröter was promoted to CEO of the [PIAS] Label Group in January 2026, with Gates shifting into the newly created Govt Chairman position.

The adjustments adopted the merger of Integral Distribution Companies with UMG‘s Virgin Music Group, a mix that [PIAS] mentioned would let it “transfer ahead completely as a music-led, artist-first label group.”

Writing in an MBW op/ed in Could, Gates known as on the Official Charts Firm to create a separate chart for catalog albums and best hits collections, arguing that new artists are being crowded out of the UK Albums Chart.

[PIAS] was based in Brussels in 1982 by Gates and Michel Lambot.Music Enterprise Worldwide

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