Okay-Magnificence large Olive Younger opens first U.S. retailer in Pasadena – NBC Los Angeles

It is the day many Korean skincare followers have been ready for: Olive Younger, South Korea’s main magnificence retailer, opened its first flagship location within the U.S. Friday after teasing the debut practically a 12 months in the past.

Earlier than the brick-and-mortar retailer opened on Colorado Boulevard in Pasadena Thursday morning, dozens of Okay-Magnificence followers fashioned a line snaking across the block.

The brand new 8,000-square-foot location carries merchandise from some 400 manufacturers, in accordance with the corporate.

Shoppers can store by skincare components that cater to their particular wants. The mechanize can also be categorized by pores and skin sorts and dermatological issues.

In contrast to potential rivals, reminiscent of Sephora or Ulta Magnificence, Olive Younger might provide extra particular providers and items for skincare lovers. Boasting customized know-how coming from the beauty-obsessed nation, the retail large presents complimentary providers, together with pores and skin scans and scalp evaluation.

The shop may also assist Okay-Magnificence novices ease into skincare routines through free “skincare classes,” which embrace discussions on sunblock, serum and double cleaning.