ChatGPT adoption skyrockets in India, however monetization could also be trailing
For years, U.S.-based tech corporations have tapped into India’s huge and growing web consumer base for development. OpenAI isn’t any exception. However whereas the AI lab claims that India is one in every of its fastest-growing ChatGPT markets, third-party knowledge means that OpenAI could also be struggling to show that momentum into income.
In line with analytics agency SensorTower, customers in India have spent $8 million on ChatGPT subscriptions by in-app purchases since 2023. That doesn’t embody purchases made by the ChatGPT net app. However notably, it’s a fraction of the $330 million SensorTower estimates U.S. customers have spent on ChatGPT in-app.
One doubtless issue is the dearth of native pricing for India. OpenAI’s most cost-effective ChatGPT plan within the nation prices $20 (greater than ₹1,700) monthly, which is taken into account costly for a digital subscription in India.
When contacted, OpenAI didn’t share particular particulars about its development in India however pointed us to a current submit on X by COO Brad Lightcap, which claims that India is ChatGPT’s fastest-growing market.
Low because the income could be at current, India should still find yourself being a serious development driver for OpenAI. The corporate’s CEO, Sam Altman, lately expressed a want for OpenAI to change into a multi-billion-user platform. Tapping into India’s over 950 million web customers may assist bootstrap that effort.
OpenAI apparently thinks so. The corporate is reportedly courting an alliance with Reliance Jio, one in every of India’s largest cell carriers, to get ChatGPT in entrance of extra customers.
Within the meantime, ChatGPT continues to develop organically in India.
In line with knowledge from app tracker Appfigures, greater than 20% of ChatGPT Android app downloads this 12 months up to now have been in India. At the very least a portion of that development was fueled by the lately launched revamped picture generator in ChatGPT, which went viral for its potential to create lifelike Ghibli-style artwork.
For context, ChatGPT has greater than 500 million weekly customers globally.
