Sydney Sweeney celebrates ‘low-rise season’ in new American Eagle denims advert
Sydney Sweeney’s waistband is heading south for the summer season.
The “Housemaid” actress, 28, touted the arrival of “low-rise season” with a brand new crop of American Eagle adverts exhibiting off the model’s midriff-baring denims.
Sweeney labored the dropped waistline in a variety of cuts — wide-leg, skintight, boot-cut and dishevelled — styled merely with tees, tank tops, denim shirts and a cropped jean jacket.
“Denim on denim is all the time in,” she asserted on Instagram Tales.
In a single body, a pair of slouchy cargo pants sat low sufficient to point out off her underwear.
In one other, the “Euphoria” star posed barefoot and beaming in denims and a white tee, her hair in free curls.
The marketing campaign arrives almost a yr to the day from her July 2025 AE debut, which ignited controversy after its “nice denims” wordplay was accused of selling eugenics, although each Sweeney and the retailer defended the unique marketing campaign. The firm stated the adverts had been “all the time in regards to the denims,” whereas the actress broke her silence in November, telling GQ that the response blindsided her. “I did a jean advert,” she stated. “I like denims!”
In December, the Syrn founder instructed Folks she is “towards hate and divisiveness,” admitting that her earlier refusal to debate the controversy had “solely widened the divide.”
She resumed sponsored posts for American Eagle in January with a batch of French Alps trip pictures, then returned in April for a beachy jean shorts follow-up marketing campaign referred to as “Syd for Quick.”
The “Nice Denims” marketing campaign turned American Eagle’s most profitable to this point, and CEO Jay Schottenstein instructed the Wall Avenue Journal that Sweeney “is price each single greenback that we invested.”
She stays a model ambassador by the remainder of 2026.
