Lauren Demarte promoted to Chief Working Officer at GoDigital Music

Lauren Demarte has been promoted to Chief Working Officer at Los Angeles-headquartered GoDigital Music.

Demarte was most lately Senior Vice President of Advertising and marketing at Cinq Music Group, a label, distributor, and writer housed below GoDigital Music.

Demarte, who turns into GoDigital Music’s first COO, brings greater than 15 years of expertise throughout early-stage, scaling, and post-IPO know-how corporations.

She is going to lead operational technique and execution throughout the corporate’s world music and know-how companies. She additionally oversees operations in Colombia, “enjoying a strategic function in strengthening the corporate’s presence in Latin America and different high-growth markets”.

The transfer comes as GoDigital Music continues its world enlargement below mother or father firm GoDigital, which lately secured $230 million in financing, bringing complete capital raised to greater than $1 billion.

The funding information arrived alongside a revamp of the GoDigital model.

The corporate shed its former “Media Group” identification and stated that it’s “leaning into the long run” with the creation of three new enterprise models: GoDigital Music, Networks, and Manufacturers.

That newest capital increase was carried out via its GoDigital Music division.

GoDigital stated on the time that Cinq Music, which presently sits inside the GoDigital Music division in L.A., would bear a rebrand of its personal.

Beforehand, as Senior Vice President of Advertising and marketing at Cinq Music Group, Demarte spearheaded strategic advertising and marketing initiatives, rising artist attain and engagement throughout a number of genres and markets, and performed a key function within the label’s continued enlargement.

“I’m proud to be a part of a management workforce that displays the variety of the business we serve — together with sturdy feminine voices shaping technique and progress.”

Lauren Demarte, GODIGITAL MUSIC

“I’m excited to step into this function at a time once we’re persevering with to innovate our providing for artists and labels throughout the U.S. and world markets,” stated Demarte. “GoDigital Music represents a rare roster of expertise from around the globe, and I’m proud to be a part of a management workforce that displays the variety of the business we serve — together with sturdy feminine voices shaping technique and progress.

“As we enter this subsequent chapter, I’m trying ahead to scaling and diversifying how we help our groups and our artists.”

“Lauren carries the attractive burden of being an especially dependable government and drawback solver. She is everybody’s first name when confronted with a problem.”

LOGAN MULVEY, GoDigital Music

Talking about Demarte’s promotion, GoDigital Music CEO Logan Mulvey stated: “Lauren carries the attractive burden of being an especially dependable government and drawback solver. She is everybody’s first name when confronted with a problem.

“Her instincts and monitor document as an operator and a frontrunner of individuals have put her squarely in the course of our progress and evolution as a enterprise.”

Elsewhere at GoDigital Music, the corporate lately acquired “a number of” Latin music catalogs in a transaction valued at roughly $115 million. As a part of the announcement, the corporate additionally revealed that it had acquired the publishing catalog of Marc Anthony in a separate eight-figure deal.

In the meantime, final November, GoDigital Music accomplished the acquisition of Swiss digital music distributor Octiive, permitting it to ascertain a European headquarters in Zurich, Switzerland.

GoDigital Music says its catalog contains over 80,000 property throughout Reggaetón, Música Mexicana, Afrobeats, Okay-pop, Nation, and extra, together with works from Jason Derulo, T.I., Daddy Yankee, Marc Anthony, and others.Music Enterprise Worldwide