Lightricks shedding 85 in restructuring

Jerusalem-based Lightricks, primarily generally known as the developer of the Facetune content material modifying app, is shedding 85 folks throughout all its departments, whereas on the similar time recruiting thirty new AI specialists.

Sources inform “Globes” that the change is geared toward making the corporate’s enterprise extra environment friendly and targeted on areas with excessive progress potential. It would come into impact on November 3 with the launch of a brand new firm construction.

Jannik Sinner in McCann Paris campaign using Lightricks's LTX credit: screenshot

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Lightricks to give attention to AI and lay off 70 staff

Underneath the plan, Lightricks can be rebuilt round two primary departments. The primary will give attention to the event of AI fashions and applied sciences for incorporation into the corporate’s merchandise, whereas the second will give attention to B2C channels and lead growth for the tip consumer.

In July final yr, Lightricks carried out an identical downsizing, shedding 70 folks. On the time, the corporate mentioned that it will scale back work on a few of its conventional modifying apps in favor of launching its new flagship product, LTX Studio, an AI-based system for creating video clips and scenes utilizing voice instructions.

After the present layoffs, Lightricks, which was based in 2013 by Zeev Farbman, Nir Pochter, Yaron Inger, Amit Goldstein, and Itai Tsiddon, may have some 450 staff.

The corporate mentioned in an announcement: “Previously two years Lightricks has set as its objective to change into a world chief in AI, and has modified its enterprise focus as a way to understand this objective. As a part of that, it launched the LTX Studio platform and AI-based video fashions, amongst them LTX-2, launched final week, a video mannequin that challenges even essentially the most superior video fashions on this planet.

“With a view to proceed on the forefront of innovation, the corporate is finishing up a restructuring that can assist its new progress engines and allow it to give attention to growing its future core applied sciences. The transfer contains unification of departments, focusing of areas of exercise, and a considerable change in human capital, by which it can half from staff throughout numerous departments within the group, alongside recruitment of dozens of staff with experience in AI. This step is being carried out responsibly and after an effort to scale back as a lot as doable the variety of staff from whom the corporate will half.

Lightricks will accompany the staff who finish their work on the firm as a way to assist them discover new work as simply as doable.”

Printed by Globes, Israel enterprise information – en.globes.co.il – on October 27, 2025.