YouTube is testing a reduced two-person Premium subscription tier

YouTube is testing a brand new two-person Premium subscription plan in choose international locations, the corporate confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan.

The information was first reported by Cash Management.

“We’re experimenting with new methods to offer higher flexibility and worth to our YouTube Premium subscribers, together with providing a two-person Premium plan choice in some international locations, permitting two individuals to share a subscription at a lowered price,” a YouTube spokesperson mentioned in a press release to TechCrunch.

Just like Spotify’s Duo subscription tier, YouTube’s new plan permits two individuals who stay collectively to entry Premium for a reduced worth. The plan is geared toward individuals who need the advantages of YouTube Premium, similar to ad-free viewing and background play, with out committing to a full household plan.

As for YouTube, the brand new plan would permit it to extend its subscriber numbers and doubtlessly earn extra income. As an example, individuals who might have cancelled their Premium plans after worth hikes lately might resolve to join the discounted two-person plan.

The launch of the take a look at comes as Google-owned YouTube has been working to diversify its subscription choices. In March, YouTube rolled out a brand new premium subscription tier known as Premium Lite that lets customers watch “most” movies ad-free for $7.99 per 30 days. The plan is presently accessible in the US, Australia, Germany, and Thailand.

On the time, the corporate mentioned YouTube Music and YouTube Premium subscriptions mixed attain over 125 million customers worldwide, together with trials.

As with all different take a look at launch, it’s unknown when or if YouTube plans to roll out the two-person Premium plan extra extensively or in further international locations.