Vevo dscvr artists to observe 2026: Sienna Spiro, Alessi Rose, aron!, Bay Swag
Music Enterprise Worldwide has as soon as once more partnered with Vevo to showcase the potential large stars of 2025 as seen on its annual DSCVR Artists To Watch checklist.
The agency introduced this yr’s line-up final week. All of the artists will likely be featured on MBW over the subsequent few weeks, with messages from the artists and their champions at Vevo, as nicely unique video content material, beginning with…
Sienna Spiro
Devon Sheridan, Senior Supervisor, Editorial: Sienna Spiro represents the subsequent era in London’s storied lineage of soul singers. Like her heroes Amy Winehouse and Adele, the 20-year-old wields a powerhouse voice that stops listeners of their tracks (simply take heed to the unguarded emotion of Possibly) and carries herself with a poise and wit that set her aside from the group.
This yr noticed Sienna hit the street for the primary time, headlining her personal UK tour and becoming a member of Teddy Swims and Sam Smith as a help act within the US. As she gears up for her debut album, all indicators level to 2026 because the yr Sienna Spiro turns into a family title.
Sienna Spiro: “Filming with Vevo in Brooklyn was a particular expertise. The workforce was superb; everybody introduced a lot care and intention to what we have been making. Watching Die On This Hill and Sooner or Later come to life in that studio area, I felt so grateful & impressed.
I’m so honoured to be chosen as certainly one of their artists to observe. Can’t wait for everybody to see what we’ve made. I hope you like these songs as a lot as I do.”
Alessi Rose
David McTiernan, Head of International Artist & Label Relations: “Alessi Rose possesses a uncommon mixture of skills — razor-sharp wit, killer songwriting instincts, easy confidence, and a voice that feels prefer it was made to your ears. Up to now, I don’t assume she’s launched a single music that hasn’t gotten caught in my head.
“There’s an alchemy at work: the confessional honesty of Gracie Abrams, the lyrical cleverness of Julia Michaels, the sting of Olivia Rodrigo, and the star energy of Sabrina Carpenter, all fused into one thing completely her personal. She’s solely simply begun reaching followers worldwide via excursions with Dua Lipa and Tate McRae, and I can’t wait for everybody to see what’s forward in 2026 — Alessi Rose is destined for pop superstardom.”
Alessi Rose: “I used to be so, so excited to be included on this yr’s Vevo Artists to Watch class as I’ve watched so lots of my favorite artists do reside classes with Vevo, and I’ve devoted vital quantities of time to fantasising what it might be love to do it myself. I had such an exquisite time on set and am obsessive about how the movies turned out.”
aron!
Messie Bangura, Affiliate Supervisor, Artist & Label Relations: “The primary time I heard desk for 2, I used to be immediately captivated by aron’s storytelling and his distinct voice. There’s a uncommon sincerity in the way in which he crafts a music; his melodies linger, his lyrics resonate, and his tone pulls you straight into the world he’s portray.
What I really like most is how his music reintroduces the attraction of basic jazz and bossa nova to a brand new era, mixing these timeless sounds effortlessly with the familiarity of recent pop. His musicality rivals that of the greats, artists who understood that the smallest particulars can carry the largest feelings, and in aron’s work, you’ll be able to hear each nuanced layer that makes his songs really feel really timeless.
aron’s music feels prefer it was made for the true yearners of our time, those who nonetheless consider in the fantastic thing about longing. He’s inspiring a brand new wave of listeners who crave the depth and romance of basic love songs, and I can’t wait to see what the subsequent chapter of his musical journey brings in 2026.”
aron!: “Gosh these movies have been so enjoyable to make. Vevo DSCVR Artists To Watch is a big factor so I actually felt like I needed to go all out with the preparations on these movies. I bought an 8-piece band, wrote the preparations and had one rehearsal earlier than the shoot – I’m so excited by how all the things turned out.
“I contemplate myself as considerably of an underdog within the pop world (on condition that I like jazz chords, bossa nova, clarinets and nylon string guitars) so it’s an enormous honor to be certainly one of Vevo’s Artists To Watch. I’ll attempt to be watch-worthy this coming yr.”
BAY SWAG
Mika Sunga, Director of Programming: “We’re excited to welcome Queens-born drill rapper Bay Swag to our DSCVR ATW 2026 class. He’s serving to outline the Attractive Drill motion, which blends the hard-hitting beats of drill with the graceful, soulful really feel of R&B.
“His debut album actually stood out to me as a result of it’s uncooked, introspective, and offers an actual glimpse into his world. You’ll be able to inform he’s bought that star high quality and drive to take issues to the subsequent degree. “
Bay Swag: “Being named certainly one of Vevo’s Artists to Watch 2026 means all the things to me. It’s greater than recognition — it’s reassurance that each one the lengthy nights and sacrifices are paying off. I don’t take this second without any consideration; it simply fuels me to go even more durable and preserve proving why I’m right here.”
Music Enterprise Worldwide
