The Sports activities Hub continues its dominance in summer time rankings

Media

In morning drive, The Sports activities Hub’s Toucher and Hardy had the very best share of any radio present within the Boston market this summer time with a 17.9.

By Chad Finn

October 7, 2025

1 minute to learn

The sports-radio competitors between 98.5 The Sports activities Hub and WEEI wasn’t a lot of a contest in any respect in the summertime Nielsen Audio rankings.

The Sports activities Hub’s three daytime applications completed first of their respective time durations among the many males 25-54 demographic from July 6-September 17, whereas no WEEI daytime program completed larger than a tie for sixth.

General, the Sports activities Hub was first with an 11.1 share, whereas WEEI tied for ninth with a 3.4.

In morning drive, The Sports activities Hub’s Toucher and Hardy had the very best share of any radio present within the Boston market this summer time with a 17.9. WEEI’s The Greg Hill Present tied WROR’s Bob and LBF In The Morning for sixth (4.9).

In middays, Zolak and Bertrand took first (12.5), whereas WEEI’s Jones and Keefe, which had been making headway, tied for seventh (3.5) with Magic 106.7’s programming.

Felger and Massarotti took the highest spot in afternoon drive with an 11.1 share. WEEI Afternoons was a distant fifteenth with a 2.0.

Within the spring, Felger and Mazz, a rankings powerhouse within the 2-6 p.m. interval for 15 years, had seen rankings fall roughly 30 p.c year-over-year (18.4 in spring ’24 to 12.2 in spring ‘25), however remained firmly within the No. 1 spot. Their 11.1 share this summer time was down from a 14.8 share final summer time.

Within the 6-7 p.m. window, the Massarotti-hosted “Baseball Hour” tied WZLX programming in that hour for second with a 7.5. WEEI, which options Purple Sox pregame and the Christian Arcand present in that spot, tied WCRB for seventeenth (1.7).

WEEI, the radio dwelling of the Purple Sox throughout their first playoff season since 2021, received its greatest numbers within the 7 p.m.-midnight window. Purple Sox broadcasts and Arcand’s present introduced in a 5.2 share, tying the Sports activities Hub and Joe Murray’s present for fourth.

Chad Finn

Sports activities columnist

Chad Finn is a sports activities columnist for Boston.com. He has been voted Favourite Sports activities Author in Boston within the annual Channel Media Market and Analysis Ballot for the previous 4 years. He additionally writes a weekly sports activities media column for the Globe and contributes to Globe Journal.