The Phoenix buys insurance coverage comparability web site Wobi

The Phoenix Holdings (TASE: PHOE), the biggest insurance coverage firm in Israel by market cap, is shopping for worth comparability web site Wobi for NIS 150 million. Wobi is an Insurtech platform and digital insurance coverage agent for evaluating costs and shopping for insurance coverage merchandise. It’s primarily used for getting obligatory and complete car insurance coverage.

Sources inform “Globes” that insurance coverage company Oren Mizrah, one among The Phoenix Holdings’ companies, signed an settlement on Friday for the acquisition of all of the shares of US firm White Mountains, which has an 86% holding in Wobi, and the remaining 14% from the opposite shareholders.

Wobi is estimated to have cumulative losses, which shall be obtainable for offset towards income. Market sources mentioned that “the enterprise mannequin of comparability engines could be very costly to construct and preserve and its profitability is low.”

There are different comparability engines within the Israeli insurance coverage market, reminiscent of Polisa of insurance coverage company Veritas, owned by insurance coverage firm Harel (TASE: HARL), and Bestie, which is 50% owned by insurance coverage firm Menora Mivtachim (TASE: MMHD). The comparability engines primarily function in car insurance coverage, which is essentially the most aggressive sector of the insurance coverage market.

In response to the knowledge that has reached “Globes”, Oren Mizrah will hold the Wobi model and repair, and plans to develop using the engine to different merchandise the place the competitors is much less sturdy and complex, reminiscent of residence, property, and pets insurance coverage. “The synergy between the Oren Mizrah company, which makes a speciality of non-life insurance coverage, with Wobi, may generate important further revenue sooner or later,” the sources mentioned.

The deal was led by Oren Mizrahi chairperson Oren Cohen and Wobi CEO Eran Oren.

Printed by Globes, Israel enterprise information – en.globes.co.il – on October 5, 2025.