Taylor Swift has been named IFPI’s Largest-Promoting Artist of the Yr for 2025, marking her fourth consecutive 12 months on the prime. The famous person has received the award a document six instances.
IFPI’s International Artist of the Yr Award is calculated in response to an artist’s or group’s worldwide revenues throughout streaming, obtain and bodily music codecs in the course of the calendar 12 months and covers their complete physique of labor.
Swift noticed one other landmark 12 months of worldwide engagement in 2025 with the discharge of her twelfth album, The Lifetime of a Showgirl, and the documentary of her tour, The Finish of an Period.
IFPI famous on Wednesday (February 18) that Swift has now received the award as many instances as all different artists mixed over the previous 10 years.
“Taylor Swift’s sixth IFPI International Artist of the Yr award is a really historic achievement.”
Victoria Oakley, IFPI
The pop famous person’s newest win follows her earlier IFPI International Artist victories in 2014, 2019, 2022, 2023, and 2024, respectively.
“Taylor Swift’s sixth IFPI International Artist of the Yr award is a really historic achievement,” stated Victoria Oakley, CEO, IFPI.
“The IFPI International Artist Chart is comprised of outstanding artists throughout the globe and likewise represents the groups and long-term dedication behind every launch, guaranteeing followers all over the world can join with music in significant methods.”
As per Billboard, citing Luminate knowledge, The Lifetime of a Showgirlbought over 3.4 million copies in its first week within the US alone – breaking the document for essentially the most albums bought in per week in the USA. These figures signify pure album gross sales (which embody bodily and digital purchases).
The Lifetime of a Showgirl debuted on the prime of the US albums chart final October with 4.002 million equal album items (which takes under consideration pure album gross sales in addition to streaming exercise).
It was additionally the biggest-selling vinyl launch within the US final 12 months, with 1.601 million items bought.
Throughout the broader IFPI International Artist Chart, Stray Youngsters achieved their highest ever rating at No.2, their third consecutive 12 months within the world High 5, forward of Drake at No.3 and The Weeknd at No.4.
Unhealthy Bunny got here in at No.5, recording his sixth consecutive 12 months on the chart and becoming a member of an unique group of artists, together with Taylor Swift, Drake, SEVENTEEN, The Weeknd, and Eminem, to seem on the chart in every of the final 5 years.
The IFPI says the achievement highlights the significance of “sustained artist improvement and world launch methods”.
Elsewhere, Tyler, the Creator made his first look on the chart at No.12, whereas Japanese group Mrs. GREEN APPLE entered the chart for the primary time at No.13 following the success of their anniversary album, 10.
Girl Gaga returned to the chart for the primary time since 2020 at No.10, with Ed Sheeran (No.18), SZA (No.19), and Justin Bieber (No.20) additionally re-entering the rankings.
IFPI will launch the outcomes of the IFPI International Single Chart and IFPI International Album Chart later this week.Music Enterprise Worldwide
