Robinhood embraces copy buying and selling after warning rivals about regulatory dangers

What a distinction a altering regulatory atmosphere makes.

Roughly 9 months after suggesting {that a} younger copy buying and selling platform might solely function as a result of it flew “beneath the radar” of regulators, Robinhood has introduced its personal entry into the house with “Robinhood Social,” a brand new characteristic that can enable customers to comply with and manually replicate the trades of outstanding traders.

The transfer represents a putting about-face for the web brokerage, which has traditionally been cautious about options that might appeal to regulatory scrutiny. The corporate famously ditched its celebratory digital confetti characteristic forward of its 2021 IPO after regulators raised considerations about gamifying buying and selling, making its embrace of copy buying and selling, one other probably gamified characteristic, all of the extra notable.

This wariness was on full show in December, when in a dialog with this editor about upstart copy buying and selling platform Dub, Robinhood CEO Vlad Tenev prompt that such platforms might function primarily due to their smaller measurement, proposing that “copy buying and selling might change into of higher curiosity to regulators” and that Dub might not but be beneath the “magnifying glass” due to its “comparatively smaller measurement.”

Now, Robinhood is betting that the regulatory panorama has modified sufficient to soundly enter the copy buying and selling market.

The timing is especially notable given the pointed criticism Robinhood confronted earlier this 12 months from Dub’s 23-year-old founder Steven Wang, who has positioned his platform as a extra educationally-focused different to conventional buying and selling apps.

“I’ve lots of respect for what [CEO] Vlad [Tenev] has executed in making buying and selling free,” Wang informed me again in February. “However on the finish of the day, making it tremendous straightforward to commerce with out knowledgeable steerage, with out schooling, is de facto simply playing for the broader inhabitants.”

Wang has constantly argued that Dub’s method – which incorporates danger scores, risk-adjusted returns, and portfolio stability metrics – represents a safer different to platforms like Robinhood. In his dialog with TechCrunch, Wang was additionally vital of Robinhood’s determination to supply meme cash like TRUMP, saying the incentives are “misaligned between these large platforms which can be public corporations now that must make cash.”

Tuesday’s information, introduced at Robinhood’s firm occasion earlier within the day, delivered to thoughts the chance that Robinhood had, actually, acquired four-year-old Dub, which formally launched simply final 12 months and has up to now raised $47 million in funding from traders. However reached for remark, a Robinhood spokesperson responded through e mail, “No, this isn’t an acquisition, we’re constructing our personal platform in Robinhood.” A request for remark from Wang was not returned by press time.

Robinhood’s model of copy buying and selling differs meaningfully from platforms like Dub and established gamers like eToro, which has provided copy buying and selling to U.S. customers for years by means of its CopyTrader characteristic. Whereas eToro permits automated copying of different merchants’ portfolios in real-time (with U.S. customers restricted to copying solely different U.S. merchants on account of rules), Dub permits customers to mechanically copy complete portfolios for a $10 month-to-month subscription, and Robinhood Social would require customers to manually replicate trades, a distinction that will assist handle regulatory considerations.

The platform, set to launch early subsequent 12 months, will characteristic verified merchants and show the actions of well-known traders and members of Congress. Not like the casual copy buying and selling that occurs on social media, Robinhood would require id verification and proof of precise portfolio positions. The plan, based on the corporate, is to first invite 10,000 Robinhood Social customers to check out the service earlier than rolling it out extra extensively.

The launch comes at a time when the regulatory panorama is quick evolving. Crypto corporations have been scrutinized closely beneath the Biden administration, whereas quite a few crypto corporations have change into publicly traded corporations in latest months, their path eased by the Trump administration’s crypto-friendly stance. In the meantime, copy buying and selling – lengthy frequent in Europe however closely restricted within the U.S. – could also be gaining acceptance lastly.

Seen by means of that lense, Robinhood’s entry into copy buying and selling represents extra than simply one other characteristic launch; it might sign the opening of floodgates for a wave of recent platforms. If Robinhood can efficiently negotiate the authorized panorama that has lengthy restricted copy buying and selling within the U.S., different fintech outfits appear prone to comply with swimsuit. eToro’s profitable Might IPO, which raised $310 million and noticed shares surge 29% on their debut, has already demonstrated robust investor urge for food for copy buying and selling platforms.

Whether or not this potential wave is nice information or unhealthy for retail traders  – or it is going to largely serve to spice up fintech valuations – is an open query. For proper now, Robinhood’s shareholders are in all probability the clearest winners.