Optimize Your Content material Technique
New 12 months, new feed?
At this time on the weblog now we have a submit from Julia Broome that may actually mild a hearth in you. You’re going to complete this submit, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her prime tricks to optimize your content material technique with examples and tangible suggestions that you would be able to simply apply to your personal content-creating life. Full with pattern calendars and ‘pillars’ to reference, this submit is full of worth.
When you’ve got but to fulfill Julia she is a powerhouse in terms of content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the subsequent degree, Julia has now launched her personal programs and instruments to deliver her tips of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
+++
Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated prime of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for just a little over 7 years which, because the cliché goes, is by no means what I went to school to do. Nonetheless, how I received right here is just too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be trying to find an internship alternative that may assist me stand out for graduate faculty. On the time, it was actually the wild wild west in social media: Influencers and bloggers had been popping up left and proper and regardless that I used to be intrigued by the social media area, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and she or he was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a couple of month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first shopper, which modified your entire trajectory of my profession… I believe it’s secure to say that Lauryn is a big purpose why I’m within the place I’m at present – The truth that I’m now writing a weblog submit for the TSC group is simply the cherry on prime in essentially the most full circle scenario!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desperate to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably might: from working freelance to working at an company, dealing with large product launches, orchestrating model offers, producing efficient web optimization methods and MUCH extra. You title it, I’ve achieved it.
For the whole lot of my profession, I’ve been extraordinarily behind the scenes and took satisfaction in rising my shoppers’ accounts with out anybody figuring out who I used to be or what I did. Nonetheless, final 12 months, I made a decision to place myself on the market on TikTok to share all of my suggestions, tips, classes, and recommendation I’ve collected through the years. I discussed this earlier, however I’m a analysis girlie by and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same word: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on observe. This 12 months, I began posting on Instagram, in addition to TikTok, and have created a group of just about 240k mixed followers on each platforms. Whereas serving to my shoppers is wonderful– I’ve by no means felt extra fulfilled serving to my group lastly get to the subsequent degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a number of the most formidable, entrepreneurial, sensible, and pushed individuals on the market and I’ve at all times appreciated Lauryn’s hustle and anti-cookie-cutter method, so on that word… Let’s discuss optimizing your content material technique and squeezing the *most* juice as potential out of your content material.
Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media progress is not straightforward and when you don’t know work smarter, not more durable, you’ll seemingly burnout. The secret is figuring out actually optimize your content material technique so that you just’re not operating round like a headless rooster always considering: Sh*t I haven’t posted something at present!!! What am I going to do/what am I going to submit??!! If you happen to really feel known as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You may’ve heard different individuals inform you that it is advisable to “area of interest” down or in different phrases: choose one subject to deal with and stick with that. Nonetheless, that has by no means, and can by no means, be the recommendation I’d give to you. In my view, that’s a short-term technique that may simply trigger you to really feel such as you’re caught speaking about the identical factor over and time and again!
As a substitute, I’ve at all times believed in having one content material anchor and 4-5 further content material pillars so that you’ve got a spread of subjects that you would be able to discuss. So let’s say your predominant focus is magnificence however you additionally produce other subjects you need to share on social media. Your content material anchor can be magnificence and your content material pillars might be one thing like: wellness, dwelling decor, and way of life. So step #1 is to take a seat down and take the time to outline your content material pillars so that you just’re actually clear on what you’ll be recurrently posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 instances out of 10, individuals miss the mark on having a powerful content material plan. I extremely suggest creating an editorial calendar that may act as your roadmap with the intention to be sure that you’re posting a steadiness of your content material pillars (which ought to already be established from step 1). To make this step further easy for you, I’ve included a pattern editorial calendar under so that you can get an thought of what this could appear like.
Fast word #1: The primary factor I need you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media will not be a one-size-fits-all so this editorial calendar is totally going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Apart from all of them being massively profitable social media girl-bosses? All of them squeeze essentially the most out of their content material they usually simply so occur to make use of a particularly comparable content material components. By now, we all know that I like to do my analysis – Which is how I found that each one three of them have created a components to make sure that they’ll squeeze 4-5 movies out of ONE video idea. I do know the TSC group loves a “work smarter, not more durable” scenario so that is proper up your alley– and to take out any guess work, I’m going to present you an precise breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept that your content material anchor is magnificence. The commonest magnificence idea for the time being is “Get Prepared With Me” movies – So let’s run with that. Right here’s get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This could be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This could be an extended 1 minute video that may present your complete make-up course of or that may present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This could be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and so forth).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your last look, to point out your outfit, to point out how you probably did the blush method, and so forth. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This could be an extended 1 minute video that may present you taking all the things off, doing all of your PM skincare routine, and so forth.
And voila, now you’ve 5 items of content material for the value of 1. THAT is the way you optimize your content material to the fullest and this sort of components can and ought to be utilized to ANY class of content material (health, spirituality, well being, style – something + all the things). This, alone, is a goldmine in terms of content material optimization however there are two extra steps that may actually take you to the subsequent degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we would like it to be on fireplace – So let’s run by a brief breakdown of know what to submit to Instagram vs. TikTok. Spoiler alert: You need to use step #3 to set you up for fulfillment so it’s mainly a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you just’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’ll use the feedback of this submit to inform your viewers you’ve an extended make-up GRWM posted on TikTok with the intention to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you would let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you need to be utilizing the remark part to let individuals know that you’ve got the complete GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s essential in your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you possibly can let your viewers know that in the event that they need to see the complete look, they’ll go to your Instagram.
Now, it’s secure to say your content material technique is on fireplace. The very final step is easy however undoubtedly crucial so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To start with, when you made it thus far and also you’re studying this: Simply know I’m happy with you and that you just’re going to be so glad you caught round. This last step is essential to optimize your content material technique as a result of it’s most likely crucial facet of social media: posting CONSISTENTLY! All the above steps imply nothing until you’re in a position to stick with a content material schedule that works for you so I went forward and created 3 totally different posting schedules that you would be able to select from. I extremely suggest choosing the one which feels essentially the most do-able to you after which working your means up.
Now that you’ve got all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the type of content material technique that makes you are feeling such as you lastly have all of your geese in a row and are not stressing about what to submit, when to submit, and which platform to submit it on. You may thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation similar to this? I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so in order for you extra recommendation similar to this: You could find me on Instagram and TikTok at @juliabroome – my DMs are at all times open in case you have any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And when you’re a content material creator desperate to go even deeper into this topic, my Content material Course can be good for you. Or when you’re studying this as a social media supervisor who desires to achieve extra shoppers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course group.
Both means, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I might be launching one thing earlier than the tip of the 12 months that might enable you to discover your dream job… Particulars to come back on Instagram however I’ll depart you with that. Joyful content material planning!
+++
There you’ve it. Every thing it is advisable to take your social media presence to the subsequent degree. Hold us posted within the feedback under.
Within the meantime, remember to take a look at Julia’s content material for much more worth. As you possibly can see, she delivers.
x, The Skinny Confidential crew.
+ Instruments to make this your greatest 12 months but.
++ 10 suggestions to skyrocket your productiveness.
OPTIMIZE YOUR CONTENT:
