Mother+Pop names Zoe Barton EVP of Digital, Viral, Commerce & Advertising and marketing
Unbiased label Mother+Pop Music has appointed Zoe Barton as Govt Vice President of Digital, Viral (Pipes), Commerce, and Advertising and marketing.
Barton will present strategic management throughout a number of departments, bringing over a decade of expertise in artist growth, advertising, and viral technique. She is going to report back to Mother + Pop co-founders Michael Goldstone and Thaddeus Rudd.
Commenting on the appointment, Goldstone mentioned: “Zoe becoming a member of Mother+Pop is culturally and musically impactful for us. She is an artist in her personal proper, a visionary, and we deeply worth her acumen and artistic instincts. We’re wanting ahead to seeing her soar at Mother+Pop.”
Barton added: “Becoming a member of this workforce feels extremely full-circle for me. I’ve admired Mother+Pop Music for years—not only for the artists they champion, however for the guts and integrity behind the work. It’s an honor to affix an organization that constantly leads with ardour and function, and I’m deeply grateful to Goldie and Thad for trusting me to contribute to that imaginative and prescient in a significant means.”
She joins Mother+Pop from ORIGIN, the place she served as Common Supervisor and Head of Inventive, main digital technique and campaigns for artists together with A$AP Rocky, LISA, and ONE OK ROCK.
Beforehand, she additionally co-led Warner Information’ viral advertising division, engaged on campaigns for Zach Bryan, Omar Apollo, Dua Lipa, and Sombr, and launched Columbia Information’ viral advertising division, contributing to campaigns akin to “Temper” by 24kGoldn, “Keep” by The Child LAROI & Justin Bieber, and Adele’s “Straightforward On Me.”
Mother+Pop is a part of Exceleration Music’s community of impartial labels, which additionally consists of Cooking Vinyl, Yep Roc, Bloodshot, and others, reflecting the corporate’s efforts to strengthen digital advertising and operational capabilities.
The corporate introduced the launch of its in-house inventive and digital company, Pipes Music, earlier this yr.
Pipes is working with artists on Mother+Pop and different impartial artists (“each signed and unsigned”, as the corporate places it).
The Pipes inventive workforce gives content material creation, social media marketing campaign technique, and – amongst different companies – additionally runs fan accounts for artists.Music Enterprise Worldwide
