L.L. Bean to open one other Mass. location

The brand new retailer will open at Recent Market Plaza in Framingham this November.

L.L. Bean retailer within the Seaport. (David L Ryan/Globe Workers)

L.L. Bean is bringing its signature out of doors way of life model to MetroWest this fall. A 20,000-square-foot retailer will open in November at Framingham’s Recent Market Plaza.

“Framingham’s location within the coronary heart of MetroWest makes it a really perfect spot for our latest retail retailer,” mentioned Greg Elder, Chief Retail Officer at L.L. Bean, in a press release. “It’ll permit us to extra conveniently serve our space clients with our outdoor-inspired, four-season assortment of attire and footwear.”

L.L. Bean, in a launch, says particulars are nonetheless coming for the opening date and actions. The shop would be the firm’s twelfth location within the state, becoming a member of close by areas in Boston, Dedham, and Mansfield.

To employees the brand new location, L.L. Bean is hiring as much as 85 staff for full- and part-time roles, together with Retailer Crew Leads and Gross sales Associates.

L.L. Bean is accepting functions for open roles on-line.

“The Framingham group values connection, an lively way of life and entry to the outside, which aligns completely with who we’re as a model,” mentioned Peggy Zaret, Supervisor of L.L. Bean, in a press release.

“Our objective is to construct a welcoming crew of passionate people who’re wanting to share their love of the outside with our clients,” she continued.

An L.L. Bean spokesperson mentioned the corporate doesn’t plan to open every other Massachusetts areas this 12 months. Nevertheless, by the tip of the 12 months, the corporate could have opened seven new shops, together with its first in Florida.

In 2024, the corporate introduced that it was increasing its retail presence, opening shops in New York, Pennsylvania, Connecticut, and Indiana, with extra to come back this 12 months within the Southeast and Midwest.

Elder mentioned on the time that the enlargement would make L.L. Bean merchandise extra accessible to a broader viewers.

The family-owned out of doors way of life model was based in Maine in 1912. With a $50 million improve, L.L. Bean is “reimagining” its flagship campus in Freeport, Maine. The shop is the second most visited vacationer vacation spot within the state.