KitKat launches stolen chocolate tracker after thieves made off with 12 tons
KitKat is asking for the general public’s assist after thieves made off with 12 tons of the corporate’s chocolate — prompting the launch of a brand new monitoring instrument to assist find the lacking cargo.
The model, owned by Nestlé, introduced the theft in a March 28 assertion.
The corporate stated 413,793 bars vanished after leaving a manufacturing unit in central Italy en path to Poland, the place they have been set for distribution throughout Europe.
“We’ve at all times inspired folks to have a break with KitKat, nevertheless it appears thieves have taken the message too actually and made a break with greater than 12 tons of our chocolate,” a KitKat spokesperson stated on the time.
The spokesperson added that whereas the corporate does “admire the criminals’ distinctive style,” the cargo theft highlights a rising subject affecting companies of all sizes.
“With extra refined schemes being deployed regularly, now we have chosen to go public with our personal expertise within the hope that it raises consciousness of an more and more frequent legal development,” the assertion added.
On Wednesday — which additionally occurred to be April Fools’ Day — the corporate launched a instrument for purchasers to verify if their KitKat bars are linked to the theft.
“Somebody actually stole 12 tons of KitKats. And we actually need to know the place they’ve gone,” the corporate stated in an X publish.
“So, we’ve created a Stolen KitKat Tracker that permits you to verify if your KitKat is from the lacking batch.”
Some social media customers questioned whether or not the announcement was a advertising and marketing stunt tied to April Fools’ Day.
“Is that this all for advertising and marketing?” one individual requested.
KitKat acknowledged the skepticism whereas reiterating the theft is actual and underneath investigation.
“Sadly, it’s true!” KitKat responded. “An precise truckload of KitKats from a brand new vary went lacking throughout transit final week. We’re on the case with the authorities for this.”
“I actually, actually hope the stolen KitKat tracker is an actual factor and never an April Fools’ joke,” one other X consumer stated.
“It sounds wild… and we do love a great ‘break’ pun, however that is 100% legit,” the sweet large responded.
There is no such thing as a indication US customers are affected, because the stolen cargo was sure for European markets, in line with the corporate.
Customers are inspired to go to KitKat’s on-line tracker to verify their merchandise.
