How the ‘Sicko Go away’ development is exploding on-line earlier than Travis Scott’s Mumbai live performance
Travis Scott’s India tour is ready to enter its subsequent part because the rapper brings his CIRCUS MAXIMUS WORLD TOUR to Mumbai on November 19, 2025, following a packed debut in Delhi. Within the lead-up to the present, a brand new wave of on-line humour has taken over social platforms, with younger Indians turning routine depart functions into playful pop-culture references. Tapping into this wider cultural second, BookMyShow Stay has launched a digital initiative titled ‘Sicko Go away’ that mirrors the fan-driven creativity surrounding the tour.
Impressed by a fast-growing social development the place younger Indians flip mundane depart requests into humorous, culturally coded mini skits, the marketing campaign channels the identical irreverent power that has dominated memes, reels and office group chats in latest months. With Scott’s arrival sparking a nationwide cultural second, Sicko Go away faucets into the anticipation with a playful, tour-driven twist.
India’s Gen Z has spent the previous few years rewriting the principles of on-line expression—mixing hyper-specific references, office wit and meme tradition into on a regular basis communication. Go away emails, out-of-office messages and even textual content excuses have develop into character showcases. Sicko Go away enters this area with deliberate intention: not merely observing the development, however constructing a enjoyable, interactive construction round it.
Delhi has already revealed how intense Travis Scott’s Indian fanbase is—mosh pits, standout trend, and unfiltered self-expression. Mumbai is predicted to reflect that very same charged environment.
On the centre of the marketing campaign is the Sicko Go away Generator, a customized microsite that lets followers craft personalised “depart functions.” With fast prompts, customers can create excuses starting from melodramatic to hilariously petty, all designed for fast social sharing.
These digital “permission slips” are constructed as collectible pre-show souvenirs, encouraging followers to flow into their Sicko Go away throughout platforms—tagging @bookmyshow.stay for an opportunity to win official tour merch.
Dolly Davda, Head – Advertising, BookMyShow, stated, “The response to Travis Scott’s India tour has been actually phenomenal. With ‘Sicko Go away’, we got down to channel that very same electrifying power – daring, witty and rooted in fan ardour. The marketing campaign displays the uncooked, unfiltered essence of Travis Scott’s universe, giving followers a inventive and playful outlet to have a good time the anticipation lengthy earlier than the primary beat drops in Mumbai.”
