How one NFL group helped Sturm craft Bruins’ profitable id

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Boston Bruins

“We’ve all bought to attach. All of us have gotten to be like a household, and the blokes are exhibiting that proper now.”

All eyes are on a video replay board, including Boston Bruins head coach Marco Sturm (center) during an NHL hockey game against the Colorado Avalanche, Saturday Oct. 25, 2025, in Boston.
Marco Sturm and the Bruins have jumped out to a 20-14-0 document this season. AP Picture/Jim Davis

What a distinction a season makes for the Boston Bruins.

The 2025-26 Bruins aren’t with out their faults. However, the outcomes submitted thus removed from first-year coach Marco Sturm and a reworked roster stands as a welcome sight after final 12 months’s disastrous exhibiting. 

A number of important elements have performed into Boston’s 20-14-0 document thus far this 12 months — a resurgent energy play, depth scoring, takeover performances from stars like David Pastrnak, Morgan Geekie, and Jeremy Swayman. 

However, talking forward of Tuesday’s eventual 4-1 win over the Utah Mammoth, defenseman Charlie McAvoy harped on the function that tradition and a team-wide id has performed in righting the ship of this Unique Six franchise. 

“I [want to] tread flippantly on this, as a result of I don’t wish to take a shot finally 12 months  or something, as a result of there’s quite a lot of guys that aren’t right here anymore that I really like deeply,” McAvoy stated throughout morning skate at Warrior Ice Enviornment. “However I believe the chemistry this 12 months, it feels somewhat completely different. We have been capable of kind of water that seed somewhat extra.

“I do know final 12 months, we have been proper on the highway, you realize, we didn’t get to do a few of the bonding stuff to get to get to know one another. After which earlier than we all know it, you realize, [Jim Montgomery] was fired. … This 12 months has simply been somewhat bit completely different. We have been capable of type of be taught from the errors perhaps of final 12 months, and discover a solution to get this group as cohesive and as shut as we will. And I believe that it’s helped us on this first half right here quite a bit.”

One can have a look at Tuesday’s victory over Utah — Boston’s fifth in its final six video games — as additional validation for the buy-in placed on show by this Bruins membership.

Sure, the Bruins’ large weapons like Geekie (two objectives), Pastrnak (two assists), and Swayman (20 saves on 21 photographs) led the cost within the Bruins’ newest win. 

However, the Bruins additionally obtained extra secondary scoring courtesy of third-period tallies by Casey Mittelstadt and Mikey Eyssimont. 

Boston floundered final season on account of a porous defensive construction. However, the Mammoth weren’t capable of generate a lot on Tuesday, touchdown simply 21 complete photographs towards Swayman whereas struggling to attain simple passage by means of the impartial zone. 

For Mittelstadt — who noticed the Bruins go 5-11-2 after arriving on the commerce deadline — the shift in Boston’s strategy past the X’s and O’s has been evident.

“I believe as a group, we’ve actually discovered an id,” Mittelstadt stated. “I believe final 12 months, after I bought right here, we misplaced quite a lot of guys who have been actually key individuals on this room and key individuals on the ice. And I believe perhaps we lacked somewhat little bit of an id. However, Marco’s are available in agency and robust on that and I believe the way in which he needs to play matches the personnel we’ve got as nicely.” 

Again in the summertime, Sturm mapped out the imaginative and prescient of the Bruins being a bodily and stingy defensive membership whose grinding strategy would permit them to accrue factors at a gentle charge.

There have been some surprises alongside the way in which, particularly in relation to Boston’s offense punching above its weight. 

However, Sturm believes that the tradition and id solid by this ragtag roster has been arduous to overlook.

And, in relation to cultivating that cohesion on the ice, Sturm took a web page out of 1 NFL group’s playbook so far as the tone required to constructing a profitable roster.

And no, it wasn’t “The Patriot Manner.”

“Should you have a look at even another sports activities, it’s every thing,” Sturm stated of Boston’s chemistry. “I comply with quite a lot of different sports activities and championship groups. Even coaches — Philadelphia Eagles, that was my, I don’t know ‘challenge’, however I used to be studying and searching up quite a lot of these groups.

“I like their coach [Nick Sirianni], I just like the chemistry that they had, and I like their feedback and every thing. That’s so essential. We’ve all bought to attach. All of us have gotten to be like a household, and the blokes are exhibiting that proper now.” 

Regardless of hailing from Bavaria, Sturm stated that he’s lengthy been a soccer fan — particularly in relation to learning the cultures and environments constructed up by teaching staffs throughout the NFL. 

Sturm’s deep dive on Sirianni and the Eagles began after taking on as Bruins head coach, with group president Cam Neely sending each Sturm and normal supervisor Don Sweeney a video of Sirianni addressing his gamers and preaching the ideas that helped them win a Tremendous Bowl final February. 

“Solely gamers and the [Eagles] group noticed it. By no means bought out to the general public. I don’t know the place Cam bought it from, however I noticed it and that bought me to begin to dig in increasingly and extra, and that’s why I used to be impressed,” Sturm stated. “But in addition now I’m not shocked anymore at how good the Eagles are and why they received a championship.”

Sirainni’s message resonated with Sturm and his employees, as they confirmed it to the Bruins’ dressing room forward of Boston’s season opener towards the Capitals on Oct. 8.  

The preachings of buy-in, accountability, and a team-wide emphasis on entrenched ideas ring true for profitable groups, no matter whether or not or not they take to the ice, court docket, gridiron, or some other kind of enjoying floor. 

However, because the Bruins proceed to see the wins pile up underneath this reworked id, Sturm confused that his imaginative and prescient of constructing a hard-working, aggressive roster solely grew to become tangible because of the gamers adhering to that very same mentality. 

“It’s a mix of everybody. I can do quite a lot of issues, however should you don’t get the buy-in from the blokes. … Us coaches, we’re in a single room, and sure, we ship messages and do that and do this, but it surely’s the blokes, too,” Sturm stated. “It’s our leaders. Begins with our management. They’re doing an incredible job total. Our younger guys comply with. We wish to preserve that custom alive right here. What was lacking somewhat bit up to now. It’s been enjoyable.”

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Conor Ryan is a employees author overlaying the Bruins, Celtics, Patriots, and Pink Sox for Boston.com, a job he has held since 2023.



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