Former Spotify exec Jeremy Erlich launches ALTA Music, indicators Okay-pop star JENNIE

Jeremy Erlich, who left Spotify in February after serving as its World Head of Music, has launched an impartial, full-service music firm known as ALTA Music Group with Korean pop star JENNIE as its first main signing.

The Los Angeles-based firm will function throughout recorded music, music publishing and artist administration providers.

ALTA Music has secured distribution by way of The Orchard, Sony Music‘s impartial distribution arm, and struck a partnership with THEBLACKLABEL, the Seoul-based label based by producer Teddy Park, recognized for his work with BLACKPINK and different Okay-pop acts.

BLACKPINK’s JENNIE, who launched her debut album, RUBY, in March, joins ALTA’s expertise administration roster alongside her current partnership with OddAtelier.

Notably in January final 12 months, BLACKPINK members together with JENNIE ended their solo contracts with YG Leisure.

Along with JENNIE, ALTA additionally signed Cat Matthews, New York group WHATMORE, and rapper Bodhi Bleu for its recorded music and publishing divisions.

Erlich based ALTA after spending virtually six years at Spotify. There, he helped the platform almost triple in dimension from 230 million month-to-month energetic customers (MAUs) to over 670 million MAus and 275 million subscribers. Earlier than becoming a member of Spotify in 2019, he spent eight years between Common Music Group and Interscope Geffen A&M.

“All through my profession I’ve targeted on one of the simplest ways to service artists all over the world that will create an surroundings that units them up for long-term, world success. With ALTA now we have the chance to do exactly that.”

Jeremy Erlich, ALTA Music

Brad Navin, CEO of The Orchard, mentioned: “Jeremy’s resolution to launch ALTA Music Group is a testomony to his entrepreneurial spirit, deep understanding of the worldwide music panorama, and dedication to artist improvement.”

“His artist-first philosophy aligns with The Orchard’s mission to empower creators. We’re proud to companion with ALTA, leveraging our world distribution community and complete suite of providers to assist their roster attain worldwide audiences and open new avenues for fulfillment.”

Erlich added: “All through my profession I’ve targeted on one of the simplest ways to service artists all over the world that will create an surroundings that units them up for long-term, world success. With ALTA now we have the chance to do exactly that – a finest at school group targeted solely on supporting our artists and the music they create. Every little thing else doesn’t matter. I’m grateful to the artists and executives who’ve already put their belief in me and our firm.”

“Jeremy’s resolution to launch ALTA Music Group is a testomony to his entrepreneurial spirit, deep understanding of the worldwide music panorama, and dedication to artist improvement.”

Brad Navin, The Orchard

ALTA’s management group consists of Nima Khalilian, who beforehand led worldwide operations at music distribution and funds platform, Stem. Khalilian additionally served as senior director of worldwide advertising and marketing at Interscope Information, working with  artists together with Gracie Abrams, Karol G, in addition to Interscope Capitol Label Group’s Yo Gotti, GloRilla and Moneybagg Yo, amongst others.

Khalilian mentioned: “ALTA is about placing artists first and serving to them navigate an ever-evolving business with a transparent technique. I’m honored to work alongside Jeremy to construct an organization that prioritizes our artist’s creativity and world affect. We wish to be the absolute best companions for artists to ensure that them to construct a long-lasting legacy.”

Becoming a member of Erlich and Khalilian are Parker Ulry, Drake Hofer, Elise Eriksen, Gillian Taugher and Michael Seltzer.