Dwell Nation acquires Hayashi Worldwide Promotions, certainly one of Japan’s largest live performance promoters

Dwell Nation has acquired Hayashi Worldwide Promotions (HIP), a Japan-focused dwell music promoter of each home and worldwide artists.

Based over 40 years in the past, dwell music powerhouse HIP is among the largest live performance promoters in Japan.

The corporate is led by CEO Kaori Hayashi, who will proceed to supervise the enterprise.

Lately, along with bringing numerous world superstars to Japan, HIP has been answerable for taking distinguished US rock competition manufacturers into the market.

One such competition was Ozzfest, in partnership with Sharon Osbourne. The occasion debuted out there in 2013 and returned in 2015.

The acquisition marks Dwell Nation’s growth on the planet’s second-largest recorded music market.

The deal strengthens Dwell Nation’s current presence in Japan with superstars like Oasis, Kylie Minogue, and KYGO all performing within the nation in 2025.

In accordance with a press launch, with Dwell Nation’s world community and HIP’s “deep native experience”, the partnership between the 2 corporations will improve Japan’s dwell music panorama.

The press launch added: “By leveraging Dwell Nation’s world-class touring capabilities, extra world superstars will attain Japanese audiences, whereas elevating J-pop on the worldwide stage – connecting Japanese artists with rising world fanbases like by no means earlier than.”

“HIP is certainly one of Japan’s iconic live performance corporations, and we’re honored they’ve chosen to affix Dwell Nation.”

Michael Rapino, Dwell Nation Leisure

Michael Rapino, CEO & President, Dwell Nation Leisure, mentioned: “HIP is certainly one of Japan’s iconic live performance corporations, and we’re honored they’ve chosen to affix Dwell Nation.

“As Kaori continues to construct on the unbelievable legacy her household began, we’re excited to associate together with her and the HIP crew to deliver much more dwell music to followers throughout Japan.”

“Partnering with Dwell Nation permits us to maintain doing this with better scale, giving Japanese artists the chance to carry out to new audiences and strengthening Japan’s place as a must-visit vacation spot for main acts.”

Kaori Hayashi

Kaori Hayashi, CEO at Hayashi Worldwide Promotions, added: “HIP has been on the coronary heart of Japan’s dwell music scene for over 40 years, and our focus has at all times been on delivering unbelievable live shows for followers.

“Partnering with Dwell Nation permits us to maintain doing this with better scale, giving Japanese artists the chance to carry out to new audiences and strengthening Japan’s place as a must-visit vacation spot for main acts.”

In interview for MBW’s World Leaders collection in 2023, Hayashi outlined the most important alternatives for worldwide artists within the Japanese market:

“The most important alternative for a global artist is to totally cross over to the followers of home music,” mentioned Hayashi. The exec added:

“Japanese acts account for almost 90% of all tickets offered for dwell music occasions in Japan. One artist that has achieved that is Bruno Mars. Not solely do it is advisable to be extremely gifted you additionally want to indicate loyalty to your Japanese followers and usually carry out within the nation whereas actively selling your reveals.

“He additionally cleverly built-in Japanese music on stage, talking some Japanese to be one with the followers on stage. I assumed that basically hit Japanese folks’s hearts and so they respect him for it. He makes the trouble.”Music Enterprise Worldwide