Constructing Buzz and Breaking Boundaries: Julia Matina’s PR Journey

Are you able to discover the facility of public relations and the way it shapes the narratives of your favourite celebrities and influencers? In a media-driven world the place tales affect perceptions, publicists play a key position in amplifying voices, spotlighting tales, and driving conversations that encourage change. Julia Matina, a rising pressure within the PR trade at Emily Blair Media, shares her journey—from learning overseas in Florence to engaged on high-profile journal covers—fueling her ardour for strategic storytelling. On this unique interview, she discusses the affect of media, the fast-paced world of publicity, and what units Emily Blair Media aside in an ever-evolving trade.

Meghan Forte: In what methods do you’re feeling that being a publicist can encourage the subsequent technology? (with media’s affect, and so forth)? 

Julia Matina: As a publicist, you’ve the flexibility to form narratives, spotlight essential points, and convey consideration to voices and tales which may in any other case go unheard.  In immediately’s media-driven society, the place folks’s opinions are closely influenced by what they see and listen to, this energy is big. Being a publicist demonstrates how impactful efficient communication and strategic storytelling could be in shaping opinion, constructing and sustaining a optimistic repute, and elevating consciousness about numerous subjects, corporations, and people. 

Meghan Forte:  The place did you research and what drew you to changing into a publicist, and dealing with Emily Blair Media?

Julia Matina: I earned my bachelor’s diploma from SUNY Geneseo.  My school expertise was fairly distinctive—I solely spent two years on campus after which studied overseas in Florence, Italy, for a yr.  Sadly, when COVID hit, I used to be among the many final People to return residence, lacking the constitution flight Governor Cuomo despatched (completely not on function).  My senior yr of faculty concerned chilly calling, learning for the LSAT for a possible profession in leisure regulation, and studying the CAA Powerhouse guide—hoping to sooner or later have lunch with Michael Ovitz.  I landed an superior internship at Younger Hollywood, working with Joely Dwell.  So, I flew to LA and selected to complete my final yr of faculty on-line. 

Rising up with dad and mom who owned a manufacturing firm and studios, I used to be immersed within the leisure world from a younger age.  I did loads of youngster appearing on Sesame Avenue and PBS Children, and spent hours at my mother or father’s studio, which made the trade really feel like a pure match.  I took a number of PR programs in school and was drawn to Emily Blair Media’s (EBM) small, specialised group.  I liked the inventive freedom and the thrilling tasks Emily and the group have been engaged on.  The hands-on surroundings and adaptability have been particularly essential to me, notably with my transfer from New York to Los Angeles.  My first week concerned being on set for a Forbes cowl shoot.  That have solidified my feeling that I used to be precisely the place I needed to be.  All the pieces simply appeared to fall into place.

Meghan Forte: What makes Emily Blair Media distinctive?  

Julia Matina: What units EBM aside is our small, specialised group.  As avid customers of the content material our shoppers produce, we now have a pure understanding of what resonates with their audiences and which methods will probably be simplest.  Our group collaborates seamlessly throughout our LA, NY, and UK workplaces, mixing numerous views and experience.  This world but close-knit strategy ensures we keep forward of trade traits and ship distinctive, personalised service to our shoppers, irrespective of the place they’re.   

Meghan Forte:  What’s the behind the scenes like for a publicist that many is probably not conscious of? 

Julia Matina: Being a publicist is a whirlwind job and each day is extraordinarily totally different.  A lot of the work occurs behind the scenes—crafting press releases and pitches, marketing campaign technique, averting PR crises, constructing media relationships, organising photoshoots or constructing style week itineraries, dealing with last-minute adjustments and media requests, and so forth.  This position requires loads of persistence and nice consideration to element, however the satisfaction of our shoppers makes each effort worthwhile.

Meghan Forte: What are a few of your specializations in your discipline ( do you deal with PR in a selected discipline like healthcare, literature, finance, etch, along with leisure?) 

Julia Matina: I lead the Leisure Division at EBM, the place I characterize a various roster of expertise, together with artists, actuality TV personalities, actors, actresses, tv hosts, and podcasters, and extra.

Meghan Forte: What are your favourite books? 

Julia Matina: Love psychological thrillers…The Gifted Mr. Ripley, Strangers on a Practice, and so forth.

This unique interview with Julia Matina, of Emily Blair Media has us at Social Way of life Journal intrigued! Emily Blair Media is a high public relations agency within the Los Angeles space and across the globe. Thanks to Julia Matina, for sharing your perspective and for giving us a glimpse into your world.Skilled Web site