Bria raises $40m to develop patented attribution engine to AI-generated music content material

Bria, a visible gen AI platform constructed on what it says is “100% licensed information” has closed $40 million in Collection B funding, bringing its whole capital raised to $65 million.

The corporate says it can additionally use the funds to widen the applying of its patented attribution engine past photographs to music, video, and textual content technology.

The spherical was led by Purple Dot Capital, with participation from Maor Funding, Entrée Capital, GFT Ventures, Intel Capital, and In-Enterprise.

The startup says in its funding announcement that “one of the vital vital criticisms of AI right this moment is its seeming lack of respect for present IP and correct protocols for licensing”.

Bria says it desires to vary that, by “creating an entire new IP ecosystem whereby companies can entry licensed IP content material from media conglomerates and studios to be used in industrial gen AI creations, with built-in compliance”.

Bria’s Visible Generative AI platform lets companies create visible content material for numerous use circumstances.

Bria explains that its patented attribution engine, which it desires to develop to music, “bridges the generative output and the coaching dataset”, so information house owners are programmatically compensated based on their total affect on every generated output.

Bria at the moment has over 30 information companions, together with Getty Pictures, Envato, Alamy, Freepix, Depositphoto, and extra. It says that its “Spotify-inspired industrial mannequin ensures no copyright or privateness infringement and upholds transparency in keeping with evolving AI laws”.

“Since its inception, Bria’s mission has been to bridge the accountability hole between organizations and Gen AI by transparency, accessibility, and management,” stated Dr. Yair Adato, Bria Founder and CEO.

“By broadening our attribution providing to all sorts of content material, together with music, video, and textual content, we’re serving to to usher in a really sustainable inventive economic system.”

Dr. Yair Adato, Bria

Added Adato: “Whereas our patented attribution expertise has instilled belief in AI methods, facilitating accountable, managed entry to coveted IP content material will change the sport. Enterprises can use our supply code and API platform to combine visible generative AI inside their merchandise and entry beforehand untouchable premium branded content material.

“By broadening our attribution providing to all sorts of content material, together with music, video, and textual content, we’re serving to to usher in a really sustainable inventive economic system.”

This newest spherical comes almost one yr after Bria closed its Collection A funding in March 2024. Since then, Bria has shaped strategic alliances with expertise giants together with Nvidia, Microsoft, and AWS.

“We’re excited to help their journey as they assist convey Gen AI to extra organizations in a risk-free method, how and the place they need, whereas pioneering an modern enterprise mannequin that retains content material creators compensated and incentivized”.

Danielle Ardon Baratz, Purple Dot Capital

“The potential of generative AI within the enterprise area — the place effectivity and creativity drive ROI — is immense,” stated Danielle Ardon Baratz of Purple Dot Capital.

“Bria is redefining how enterprises create and personalize visible content material at scale with its enterprise-grade platform, designed for management, predictability, and modularity. Bria is setting a brand new normal in AI-driven content material technology.

“We’re excited to help their journey as they assist convey Gen AI to extra organizations in a risk-free method, how and the place they need, whereas pioneering an modern enterprise mannequin that retains content material creators compensated and incentivized”.Music Enterprise Worldwide