‘Berry Gordy constructed TAMLA on the rules of excellence, artist improvement, and a dedication to music that strikes folks. It is a continuation of that legacy.’
TAMLA Information, the enduring label based by Berry Gordy in 1959, has formally been reprised underneath Capitol Music Group.
Led by Walter Thomas, SVP, Motown Gospel & TAMLA Information, the label relaunches with a roster that features artists comparable to Emmanuel Da Prophet, Childlike CiCi, Dante Bowe, and Jordan L’oreal.
With TAMLA, Capitol says it plans to “redefine the panorama of Christian and constructive music” and is “positioning itself because the main label for top-charting inspirational artists worldwide”.
The label has additionally struck up a partnership with producer Rodney ‘Darkchild’ Jerkins.
“Probably the most thrilling developments is our collaboration with Rodney ‘Darkchild’ Jerkins,” stated Alexandria Greenback, Senior Director of A&R at TAMLA, commenting on the relaunch.
“Rodney’s unparalleled manufacturing abilities will assist us not solely develop rising artists but in addition take their careers to new heights. His dedication to expertise improvement and his imprint on the music business make him an invaluable associate as we transfer ahead.”
“Berry Gordy constructed TAMLA on the rules of artist improvement, excellence, and music that strikes folks. That imaginative and prescient nonetheless stands in the present day, and we’re proud to proceed carrying it ahead as we launch this new chapter.”
Rodney Jerkins
Commenting on the rebooted TAMLA label, Jerkins stated: “Berry Gordy constructed TAMLA on the rules of artist improvement, excellence, and music that strikes folks. That imaginative and prescient nonetheless stands in the present day, and we’re proud to proceed carrying it ahead as we launch this new chapter.”
Along with the Rodney Jerkins partnership, TAMLA Information says it has signed numerous strategic partnerships “with digital streaming giants, social media platforms, and different esteemed manufacturers, making certain most visibility for TAMLA’s roster”.
TAMLA Information additionally says that it’s now actively signing new expertise, with A&R assist from execs comparable to Justin Pearson, Director of A&R (Lee Vasi, Peech), and “rising stars” like Dante Pleasure.
The label’s core employees additionally consists of Brianna Dowd (Mission Supervisor, Advertising) and Jalyn Robinson (A&R Coordinator).
TAMLA Information was based by music business legend Berry Gordy round 65 years in the past earlier than altering the label’s identify to the now-iconic Motown Information.
The primary launch on the label was the 1959 single Come to Me, from gospel-singer-turned-R&B-artist Marv Johnson. TAMLA’s artist roster went on to incorporate legends like Stevie Surprise, Marvin Gaye, and Smokey Robinson & The Miracles.
“TAMLA Information has at all times been a beacon of innovation, high quality, and artistry.”
Walter Thomas
“TAMLA Information has at all times been a beacon of innovation, high quality, and artistry,” stated Walter Thomas.
“Now, underneath the CCMG umbrella, now we have the chance to proceed this legacy whereas pushing the boundaries of what constructive music may be. Our mission is straightforward: to uplift the voices of artists who’re creating constructive, life altering music.”
“Walter, Justin and Alexandria have a considerate and clear imaginative and prescient for the label and artists and I’m assured TAMLA goes to do large issues.”
Brad O’Donnell, Capitol Christian Music Group
Brad O’Donnell, Co-President, Capitol Christian Music Group, added: “I’m so happy with the TAMLA group and the roster they’ve constructed. Walter, Justin and Alexandria have a considerate and clear imaginative and prescient for the label and artists and I’m assured TAMLA goes to do large issues.”
Justin Tomlinson, Senior Director of Advertising at TAMLA, stated: “Our imaginative and prescient for TAMLA Information is to create a house for groundbreaking artistry and timeless storytelling.
“We need to assist our artists inform their tales authentically, whereas offering them with the very best methods to attain their audiences and impression the world.”
Right here, Walter Thomas shares his ambitions for Tamla Information, how the label is positioned inside Motown Gospel and Common Music Group, and extra…
What are your ambitions for the label’s positioning within the music business over the following couple of years?
TAMLA’s mission is to be a house for groundbreaking artistry and timeless storytelling. Over the following few years, we goal to place the label as a frontrunner in artist-driven music, the place expertise is nurtured with a long-term imaginative and prescient.
Whether or not it’s soul, gospel, R&B, nation, or recent, genre-blending sounds, Tamla might be a spot the place authenticity thrives and legacy meets next-generation creativity. It’s really the house of constructive music.
What artists are you planning to signal/have you ever already signed to the relaunched label and what are you searching for within the artists you goal to signal to Tamla?
Because the preliminary relaunch with Tillie Mann and Encouragement Music, now we have additionally signed Rodney “Darkchild” Jerkins (Evolve Music Group) , Lee Vasi, Peech, Jordan L’Oreal, Anderson Music Group (Crimson Palms, Adam Blackstone, AMG Youngsters). Dante Pleasure.
May you inform us about your digital platform technique, partnerships, and so on.?
Digital is on the core of our relaunch technique. We’re prioritizing strategic partnerships with streaming providers, DSPs, social media platforms, and rising applied sciences to make sure our artists have most attain and engagement.
Moreover, we’re exploring immersive fan experiences, and advertising and marketing fashions that enable artists to construct deeper connections with their audiences.
How do you propose to leverage Tamla‘s wealthy historical past in your advertising and marketing methods?
Storytelling might be a significant a part of our advertising and marketing. TAMLA’s historical past is crammed with groundbreaking moments, and we need to deliver that narrative to life by way of digital content material, documentary-style storytelling, behind-the-scenes retrospectives, and collaborations that pay homage to the legends whereas introducing new voices.
Anticipate experiential activations and inventive partnerships that showcase Tamla’s affect in a recent approach.
How will Tamla match throughout the broader Motown Gospel / Common Music Group construction?
TAMLA’s relaunch is an extension of Motown Gospel and Common Music Group’s continued funding in Black music and tradition.
Whereas it operates with its personal identification and inventive imaginative and prescient, the label advantages from the infrastructure, experience, and international attain of UMG, making certain that our artists have the assets to succeed on the highest ranges.
What would Berry Gordy take into consideration the launch, and the way will his authentic imaginative and prescient for the label affect your method?
Berry Gordy constructed TAMLA on the rules of excellence, artist improvement, and a dedication to music that strikes folks. We consider he could be proud to see that very same imaginative and prescient guiding this subsequent chapter.
His blueprint for fulfillment, spotlighting uncooked expertise, nurturing artists with care, and making certain the music stands the take a look at of time is strictly what we’re carrying ahead.
It is a continuation of a legacy, formed for a brand new period.Music Enterprise Worldwide
