Astrotalk goes offline as funding talks warmth up forward of IPO plans

Astrotalk, considered one of India’s main digital astrology platforms, is taking a daring step past screens with the launch of its flagship Astrotalk Expertise Centres in Delhi-NCR this yr. The transfer marks an business first, bringing a digital-first astrology model into the offline area.

The centres goal to supply greater than private consultations. Guests can discover a curated retail part that includes genuine religious merchandise equivalent to gem stones, rudraksha beads, yantras, and different gadgets that had been beforehand obtainable solely by way of Astrotalk’s app or web site. By enabling face-to-face interactions with astrologers, the platform hopes to bridge the hole between on-line hesitation and offline belief, giving prospects a tangible, immersive expertise.

Whereas Astrotalk has constructed its fame by organising India’s largely unorganised astrology sector and working purely on-line, its transfer into offline areas naturally raises questions.  Talking to Enterprise Right this moment, Punit Gupta, founding father of Astrotalk, says the offline initiative is a pure extension of the corporate’s progress trajectory. “Regardless of robust on-line engagement, many shoppers nonetheless desire face-to-face interactions with astrologers. Equally, with the launch of our e-commerce retailer that includes religious merchandise, individuals need the choice to see and really feel the gadgets earlier than buy. Shifting offline was a pure development,” Gupta explains.

The offline enlargement comes at a pivotal second for Astrotalk, which is making ready to lift growth-stage funding whereas additionally eyeing an IPO inside the subsequent 12–18 months. The corporate plans to start with two centres in Delhi-NCR, adopted by places close to outstanding pilgrimage websites equivalent to Ayodhya and Varanasi.

Based with a deal with digitising astrology, Astrotalk at present boasts a community of round 18,000 astrologers and roughly seven crore registered customers. Its income for FY23-24 was Rs 659 crore with a revenue of Rs 100 crore.

By combining the size of its on-line presence with offline experiences, the corporate goals to set a brand new benchmark within the Indian astrology sector, mixing expertise, belief, and custom.