‘I’ve a level… two really…’: However this IIT-IIM alumna selected to promote sarees as an alternative

Radhika Munshi’s profession appeared set in stone—an IIT Roorkee and IIM Ahmedabad graduate, a topper at IIM, and a high-paying company job to point out for it. She was precisely the place she had deliberate to be. However 5 years in the past, if somebody had informed her she would give up all of it to promote sarees, she wouldn’t have believed it.

“I’ve a level… two really (from IIT and IIM), should you’re questioning,” Munshi shared in an Instagram submit. “5 years in the past, if somebody had informed me I might be promoting sarees, I might have laughed.”

Early in her company profession, she realized the 9-to-5 routine wasn’t for her. Extra importantly, she noticed a niche—there weren’t many saree manufacturers that really resonated with fashionable, working girls. That realization planted the seed for Anorah, the saree model she launched in 2023.

“5 years in the past, I used to be solely centered on touchdown the highest-paying job,” she admitted. “However constructing one thing of my very own, regardless of the ups and downs, is much extra rewarding than any paycheck.”

The transition wasn’t straightforward. Forsaking monetary safety introduced moments of doubt, however her clients’ loyalty reassured her. “After they stored coming again, I knew I used to be on the appropriate path,” she mentioned.

Munshi additionally spoke candidly concerning the judgment she encountered alongside the best way. “Sadly, society has a really restricted opinion on success,” she famous. But, since launching her enterprise, she has discovered a devoted buyer base, with many returning for extra.

“However the love that I’ve acquired is extraordinarily overwhelming… Once we learn the DMs on how a lot our clients love our sarees, it simply fills our hearts with a lot pleasure,” she mentioned.

Wanting again, she wouldn’t change a factor. “Life takes surprising turns… and I’m so comfortable mine turned out this manner,” she shared. Whereas she as soon as chased the best bundle, she now finds success in constructing one thing of her personal.