Pelephone buys Wecom for NIS 265m
Bezeq Israel Telecommunications Firm Ltd. (TASE:BZEQ cellular telephony unit Pelephone has signed an settlement to purchase Wecom Cell for NIS 265 million. Pelephone, led by CEO Ilan Sigal signed a memorandum of understanding for the acquisition 4 months in the past and has since accomplished due diligence though regulatory approvals are nonetheless required.
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This transfer will strengthen Pelephone’s place in Israel’s cell phone market. Presently, Pelephone has about 2.7 million subscribers (together with about 1.6 million 5G subscribers). With the addition of Wecom’s subscribers, its complete will attain roughly 3 million prospects, rising its market share from 23.5% to about26%. Rival Cellcom has about 3.7 million prospects, in accordance with its second-quarter 2026 stories, which had been printed in August.
For Wecom, this marks its second sale in 4 years. In 2022, it was acquired from Hezi Bezalel by Yariv Lerner and the Clearmark fund for about NIS 100 million. That very same 12 months, the brand new homeowners rebranded the corporate, altering its title from WE4G to Wecom.
For Pelephone, this enlargement transfer follows a failed try to amass Scorching Cell, which has about 2 million prospects and was finally bought in July to a consortium comprising Delek Israel, Keystone, and Leumi for NIS 1.2 billion.
Pelephone describes this transfer as important to its progress technique, noting that it’ll allow the corporate to broaden its buyer base and additional develop its community and providers. The corporate estimates that the transaction can have a constructive impression on EBITDA of the Bezeq Group, pushed by potential synergies, amounting to about NIS 50 million within the quick time period and NIS 100 million in the long run.
Sigal stated, “We’re at the moment working to acquire the mandatory regulatory approvals from the Ministry of Communications and the Competitors Commissioner. The cellular market is extremely capital-intensive and finishing this deal will allow us to proceed main investments in Israel’s superior communications infrastructure, which serves as a nationwide asset. We consider this can strengthen competitors on community high quality, service, and innovation for the good thing about all prospects and the Israeli economic system.”
Printed by Globes, Israel enterprise information – en.globes.co.il – on November 9, 2026.
© Copyright of Globes Writer Itonut (1983) Ltd., 2026.
