Google launches Fitbit Air in India, although its excessive worth may deter the lots

Google on Wednesday launched the screen-less Fitbit Air health tracker in India, however is pricing at ₹13,999 (roughly $146), ostensibly positioning it as a premium system. Comparatively, the system prices $99 within the U.S.

Unveiled in Might, the Fitbit Air options well being and health monitoring, like 24/7 coronary heart price monitoring, coronary heart rhythm monitoring with A-fib (atrial fibrillation) alerts, blood oxygen stage, resting coronary heart price, coronary heart price variability, sleep phases, and period.

The system’s screen-less type is a bid to faucet into the rising reputation of screen-less gadgets as folks shrink back from screens, choosing distraction-free well being devices like Whoop’s health bands and Oura’s rings — although the brand new Fitbit is extra pocket-friendly.

The well being monitoring area now has screen-less gadgets from Garmin, Fitbit founders’ new firm, Luffu Hyperlink, in addition to from Indian startups like Noise and City, which have been making an attempt to undercut their Western rivals on worth.

Analysis agency IDC famous in its international wearables report that regardless of a declining variety of wristband shipments, screen-less trackers are carving out a distinct segment. India presently accounts for under 5% of the screenless wearable market, per Counterpoint Analysis, and a wearable priced like a premium system may not make a dent in total numbers, regardless of having an enormous identify like Fitbit or Google behind it.

The Fitbit Air is offered for buy on the Google Retailer and retail companions, together with Flipkart, Croma, Reliance Digital and Vijay Gross sales, from October 2. Google can be providing a free, three-month Google Well being premium membership with the brand new band.