Tuboleta proprietor BeatHub buys out Chile’s BeLive to take 100% of Bogotá’s Movistar Area

BeatHub Leisure has acquired the 50% stake within the operator of Bogotá’s Movistar Area that was held by Chile’s BeLive Leisure Group.

The deal leaves the Colombian group with 100% of Colombiana de Escenarios, which runs the venue beneath a concession from the town’s recreation and sports activities institute, the IDRD.

Neither occasion disclosed what BeatHub paid.

The transaction was introduced on Thursday (September 17).

BeLive had been BeatHub‘s companion within the area because the venture was first developed, and now exits Colombiana de Escenarios solely.

BeatHub was constructed by the founders of Tuboleta, which the group calls Colombia’s main ticketing market, and in addition owns promoter Breakfast Stay, technical manufacturing agency Thunder Manufacturing, and catering enterprise Venues Snacks.

The corporate filed in June for clearance from Colombia‘s competitors regulator, the Superintendence of Business and Commerce (SIC), to develop into sole shareholder of Colombiana de Escenarios.

The transfer was “merely a shareholding reconfiguration of an current firm during which BeatHub already had management in competitors phrases,” in line with the regulatory file reviewed by Colombian outlet Valora Analitik.

The Movistar Area opened in 2018 and has drawn greater than 5.5 million individuals and hosted over 400 artists since, in line with BeatHub.

The corporate expects the venue to stage greater than 160 occasions in 2026.

“We’ve spent 26 years constructing this ecosystem and creating the leisure trade in Colombia.”

Eduardo Olea, BeatHub Leisure

“We’ve spent 26 years constructing this ecosystem and creating the leisure trade in Colombia,” mentioned Eduardo Olea, CEO of BeatHub. “We consider within the nation and within the potential that this trade has.

“Consolidating 100% possession of the Movistar Area displays that conviction and our choice to remain, to maintain investing, and to maintain constructing in Colombia with a long-term imaginative and prescient.”

The deal was financed by means of the Bonus non-public capital fund’s Infrastructure II compartment, which is managed by Alianza Fiduciaria, BeatHub mentioned.

Abello Galvis Abogados suggested on authorized issues and G&P Good Consulting on monetary issues, with Baker & McKenzie offering credit-side authorized assist.

BeLive Leisure Group is headquartered in Santiago and produces greater than 250 occasions a 12 months throughout Chile, Colombia, Peru, Ecuador, and Uruguay, as beforehand reported by MBW.

Till now, it held stakes within the arenas in each Santiago and Bogotá.

These two buildings have moved in several instructions inside ten months: in December 2025, Stay Nation took a majority stake within the 15,000-capacity Santiago venue, in a partnership with BeLive.

That area is not a Movistar Area both. On September 5, it was relaunched because the Santander Area, ending 18 years beneath the telco’s title, after Millicom, which now owns Movistar‘s Chilean operations, declined to resume the naming deal and Banco Santander stepped in.

Stay Nation has saved shopping for arenas and promoters throughout the area since.

In January, it took a majority stake in Bizarro Peru – the Peruvian arm of Bizarro Stay Leisure, itself a BeLive firm. In June, it acquired a majority stake in Movistar Area Buenos Aires, a constructing that hosts greater than 250 occasions and attracts greater than 2.5 million followers yearly, and agreed to purchase a majority stake in Argentine promoter Dale Play Stay.

Which makes BeLive the quiet story right here. Since December, the Chilean group has seen Stay Nation take majority management of its Santiago area and its Peruvian promoter, and has now offered its Bogotá stake to BeatHub. It retains a minority holding within the Santander Area, the remainder of the Bizarro Stay promoter community, a stake in ticketing enterprise Punto Ticket, and meals and beverage operations Caba and Vive Snack.

Stay Nation‘s personal Colombian presence predates all of that. It purchased a majority stake in Bogotá promoter Páramo Presenta, the corporate behind Estéreo Picnic, in 2023. Via Páramo and Mexico’s OCESA, it has operated the 15,000-seat Area Cañaveralejo in Cali since Might final 12 months.

“Latin America is on fireplace, small to large to festivals,” Stay Nation President and CEO Michael Rapino mentioned on the corporate’s Q1 2026 earnings name in Might.

President and CFO Joe Berchtold has mentioned Stay Nation is concentrating on 48 new venues inside 5 years.

BeatHub‘s subsequent area is DAVIarena, a 17,200-capacity constructing in Sabaneta, within the Aburrá Valley exterior Medellín, developed in partnership with financial institution Davivienda.

Davivienda took the naming rights in Might, rebranding what had been the Area Primavera venture. The venue is because of open on November 14 with a live performance by Juanes.

“With the Movistar Area in Bogotá and the approaching opening of DAVIarena in Medellín, we may have two world-class arenas in the principle markets within the nation.”

Gabriel Sánchez, BeatHub Leisure

“With the Movistar Area in Bogotá and the approaching opening of DAVIarena in Medellín, we may have two world-class arenas in the principle markets within the nation,” mentioned Gabriel Sánchez, Director of Technique at BeatHub. “It will enable us to strengthen Colombia‘s strategic place throughout the routing of excursions round Latin America, appeal to extra content material, and generate new alternatives for the entire reside leisure trade.”

Sánchez advised Colombian enterprise day by day La República that DAVIarena represents an funding of COP 320 billion (approx. USD $100 million at present change charges), and named Barranquilla as a candidate for the group’s subsequent venture.

The peso has strengthened sharply this 12 months: the identical determine was reported as USD $84 million when the funding was introduced in Might.

“We consider that at this second there isn’t a participant within the leisure sector betting on the nation as a lot as we’re,” he advised the paper.

Nonetheless unresolved is what the Movistar Area will probably be known as.

Telefónica has left the Colombian telecoms market: Millicom, which trades as Tigo, accomplished its takeover of Colombia Telecomunicaciones in April, after shopping for Telefónica‘s controlling stake in February.

Valora Analitik studies that sources near the method count on Tigo to take the naming rights, which might retire the Movistar Area title in use since 2018.

Santiago provides the template: the identical new proprietor, the identical choice to not renew, and a special sponsor’s title over the door inside two months.

BeatHub didn’t deal with the naming rights in its announcement.

Throughout its corporations, the group says it produces greater than 200 occasions a 12 months, together with 4 festivals drawing over 30,000 individuals every, and generates round 350 direct jobs.Music Enterprise Worldwide