Exceleration Music has fashioned a partnership with Attain Data, the Atlanta-based Christian hip-hop label co-founded by rapper Lecrae.
Underneath the deal, Exceleration’s distribution firm Redeye Worldwide will deal with international bodily and digital distribution for Attain‘s new releases, alongside advertising providers.
Exceleration mentioned on Tuesday (August 11) that it’ll “present versatile capital, infrastructure and operational experience,” whereas Attain continues to function beneath its present management and staff.
The partnership covers music launched from 2026 onward and leaves Attain‘s possession, management and artistic management in place.
Attain turns into Exceleration‘s first hip-hop companion and its first Christian music label, in keeping with the businesses.
Redeye‘s community will carry Attain‘s bodily releases to retailers and direct-to-consumer channels worldwide.
The businesses say it’s the first time Attain‘s releases can be obtainable to followers at this scale worldwide.
The partnership’s first launch is Clear, a brand new single from US poet and rapper Jackie Hill Perry.
The observe debuted throughout Hill Perry’s set at Holy Smoke Competition on Saturday (August 8), the place followers may purchase it on a limited-edition KiTalbum.
The KiTalbum is a physical-and-digital format that shops an album and bonus content material on a collectible machine, unlocked by way of an app.
Attain‘s bundle, its first on the format, pairs Hill Perry’s 2025 album Innocent with the brand new single.
The chart-eligible launch arrives forward of Clear‘s full digital launch on August 21.
Lecrae, President and Co-Founding father of Attain Data, mentioned: “Having come up as an artist and government, I do know what it means to have individuals imagine in you and your imaginative and prescient.”
“Having come up as an artist and government, I do know what it means to have individuals imagine in you and your imaginative and prescient.”
Lecrae
He added: “Christian hip-hop isn’t on the sidelines anymore, it’s shaping tradition, and the individuals making it deserve a house that understands the area. This partnership lets us pour into extra artists and construct extra of the infrastructure our group is hungry for, so the music impacts much more individuals.”
Ben Washer, CEO of Attain Data, mentioned: “We’ve spent twenty years constructing Attain, and I’m pleased with what we’ve made. For a partnership to make sense, whoever we work with has to share how we do issues.
“Which means integrity, transparency, and permitting us to steer the inventive and the model the way in which we all the time have. We’ve had the chance to mirror on what the subsequent stage of Attain ought to appear to be and we’re excited to be partnering with Exceleration – a companion that we belief and backs our imaginative and prescient.”
“We’ve spent twenty years constructing Attain, and I’m pleased with what we’ve made. For a partnership to make sense, whoever we work with has to share how we do issues.”
Ben Washer, Attain Data
Lecrae received the Dr. Bobby Jones Greatest Gospel/Inspirational Award on the 2026 BET Awards for Headphones, his collaboration with T.I. and Killer Mike.
The label additionally launched worship collective 2819 Worship and launched this 12 months’s 116 Summer time Playlist.
Exceleration Music was launched in January 2021 by 5 trade executives: Glen Barros, John Burk, Amy Dietz, Charles Caldas and Dave Hansen.
The corporate has since expanded its portfolio, buying UK impartial Cooking Vinyl and the catalog of Japanese composer Ryuichi Sakamoto.
“By their devoted dedication to the style, Attain has constructed a thriving inventive group inside Christian Hip-Hop and achieved true model identification.”
Glen Barros, Exceleration Music
Glen Barros, managing companion at Exceleration Music, mentioned: “By their devoted dedication to the style, Attain has constructed a thriving inventive group inside Christian Hip-Hop and achieved true model identification.
“In consequence, they’ve change into an outright chief within the style, serving each their artists and followers. Given Exceleration‘s mission to empower impartial music, we hope to supply Lecrae, Ben and the unimaginable Attain staff with extra assets that can allow them to amplify their efforts and elevate the label to new heights.”
Attain, based in 2004, describes itself because the world’s main Christian hip-hop label.
Individually, Attain is suing UMG‘s Capitol CMG over a purchase order it alleges the UMG firm walked away from on the eve of closing in 2025, in a case a federal decide allowed to proceed in July.
Attain and Exceleration say the partnership is separate from that litigation, and wouldn’t remark additional on the case.Music Enterprise Worldwide
