Imagine has unveiled a brand new construction that unifies its International Industrial group and its Product, Tech & Operations group.
Underneath the adjustments, introduced by the Paris-based firm on Thursday (July 9), Elsa Bahamonde Bourgain will lead the industrial group – bringing collectively the Artist Providers and Label & Artist Options divisions – whereas Romain Becker will lead Product, Tech & Operations as Group Chief Working Officer.
In accordance with a press launch, the restructure and Imagine’s “From Entry to Success” strategic plan are collectively central to its push to develop into what it calls “One International Artist Improvement Firm”.
Bahamonde Bourgain will lead Imagine’s world industrial efforts as President of Artist Providers and Label & Artist Options, reporting to International Head of Music Romain Vivien.
Her remit brings collectively the corporate’s Artist Providers and Label & Artist Options divisions.
In accordance with Imagine, its Artist Providers division gives “options for impartial artists keen to achieve native audiences and obtain world success,” throughout a roster “protecting all musical genres.”
The corporate’s ‘Label & Artist Options‘ enterprise line gives impartial labels and established artists with providers together with distribution, advertising, and digital promotion.
“This new construction is a game-changer designed to supercharge our artist growth technique on an entire new scale.”
Bahamonde Bourgain
Elsa Bahamonde Bourgain joined Imagine in 2021 to run its Artist Providers operation, after holding senior roles at Criteo, Pixmania and Veepee.
In accordance with the corporate, she has been instrumental within the launch of greater than 15 labels all over the world.
Liubov Kevkhaian has been appointed VP of Label & Artist Options, after 5 years as Imagine’s Managing Director for Central & Japanese Europe.
In that position, she oversaw the corporate’s strategic partnership with Romania-based impartial label International Data.
Emmanuelle de Hosson has been appointed VP of Artist Providers, becoming a member of from French impartial label Play Two.
She had served as Normal Director of Play Two since 2023, working with French artists together with Vitaa, Kalash, GIMS and Tayc.
Romain Becker turns into Group Chief Working Officer, reporting to Founder and CEO Denis Ladegaillerie.
He’ll lead a unified Product, Tech & Operations construction throughout the Imagine group.
Beckerwas beforehand Imagine’s Chief Product, Operations and Advertising Providers Officer, and earlier served as President of Label & Artist Options.
He additionally held roles at Google, the place he led YouTube‘s music partnerships.
Becker will oversee a workforce that features Group CTO Antoine Jacoutot, International SVP Operations Sandrine Lalau-Keraly and newly appointed Group CPO Luxi Huang, beforehand TuneCore‘s Chief Know-how and Product Officer.
“We have now been engaged on unifying Imagine’s Product, Tech, and Operations group – which totally integrates TuneCore – for a number of years now, and I’m excited to proceed constructing bridges between our know-how capabilities and our music groups.”
Romain Becker
“I’m extremely excited to step into this position at such a pivotal second for Imagine,” mentioned Bahamonde Bourgain.
“This new construction is a game-changer designed to supercharge our artist growth technique on an entire new scale. Along with Liubov and Emmanuelle, each distinctive leaders, we’re uniquely positioned to drive the way forward for impartial music.”
“We have now been engaged on unifying Imagine’s Product, Tech, and Operations group – which totally integrates TuneCore – for a number of years now, and I’m excited to proceed constructing bridges between our know-how capabilities and our music groups,” mentioned Romain Becker, Group Chief Working Officer.
“Combining deep music experience with know-how as a catalyst for artist growth is on the core of Imagine’s DNA.
“This unified group – inside which Luxi, Antoine and Sandrine work in unison – already permits us to maneuver quicker and ship even higher instruments for Imagine and TuneCore’s artists, songwriters, labels, and publishers all over the world.”
Credit score: Anis Martin
“Unifying Imagine’s industrial and Product, Tech and Operations organizations just isn’t merely a structural evolution. It’s a deliberate option to sharpen our influence, with sturdy synergies and impeccable collaboration between these two organizations.”
Denis Ladegaillerie, Imagine
Denis Ladegaillerie, Imagine’s Founder and CEO, mentioned: “Elsa and Romain are two distinctive leaders, whose deep understanding of Imagine and unparalleled market intelligence, will undoubtedly enable them to proceed delivering excellent outcomes as they step into their new roles.
“Unifying Imagine’s industrial and Product, Tech and Operations’ organizations just isn’t merely a structural evolution.
“It’s a deliberate option to sharpen our influence, with sturdy synergies and impeccable collaboration between these two organizations. We now have the governance and the expertise to ship on our promise to artists, labels, songwriters and publishers worldwide. They represent the foundations for our 2030 ambition.”
Imagine was taken majority-private in 2024 by a consortium together with its founder, EQT and TCV, and generated greater than $1 billion in income that yr.
The Paris-headquartered firm operates in additional than 50 international locations and employs over 2,000 individuals, with manufacturers together with Nuclear Blast, naïve, TuneCore and Sentric.Music Enterprise Worldwide
