There’s No U in AI
Julie Talenfeld
President of BoardroomPR
1776 N. Pine Island Highway, Suite 320
Fort Lauderdale, FL 33322
954.370.8999
jtalenfeld@boardroompr.com
BoardroomPR.com
Sure, that is one other thought piece about AI!
AI is simply so highly effective, so revolutionary, and so transformative, so probably useful and great and but so probably disturbing and dystopian, that I simply can’t cease enthusiastic about and speaking about it. And I’ve some extra ideas I’d wish to share.
Right here is the place I stand. I genuinely really feel that AI is right here to assist us with the menial duties, with planning our holidays, with decluttering our computer systems and our minds, with serving to us cook dinner dinner from no matter occurs to be in our fridge within the fashion of Ina Garten. However in my coronary heart of hearts, I consider that AI will not be right here to interchange every of our distinctive voices—editorially and actually.
In my business of public relations, storytelling is every thing. AI will be an unimaginable assistant for first drafts or outlines, a dutiful thought associate for a brainstorming session, or simply an accountability agent that can assist you get issues out the door. I don’t see this as an alternative to creativity, however as a substitute, as an engine.
Right here’s the place issues get dangerous: sameness. Blah, boring, little bins on the hillside writing. If everyone seems to be utilizing the identical AI instruments and deploying them for a similar use circumstances, the media panorama begins to really feel like one monotonous, beigey (the technical time period) area.
To be clear: Human perception and writing nonetheless wins each time. Each. Single. Time!
Don’t let AI trick you into pondering it’s “smarter” or “higher” than you, as a result of by simply being you, in and of itself, you’ve one thing distinctive and worthwhile to contribute. Your lived expertise, your standpoint, your understanding of your viewers, your humorousness, your YOU-ness: that’s the key sauce no algorithm can replicate. What a disgrace if we misplaced it. If we misplaced YOU!
Essentially the most profitable publicists, manufacturers, and other people on the whole shall be people who deal with AI like a wise, succesful intern—not a ultimate decision-maker with full editorial management. Let it do the preliminary analysis, certain, however by no means ever ever give it the final phrase.
So please, don’t worry AI. Study it. Play with it. Experiment. Use it to make your processes extra environment friendly and your concepts extra expansive out and in the workplace. Simply promise me that you simply gained’t ever outsource your voice. Not as a result of it’s dishonest or morally unsound, as a result of you can be left with a lesser product that has much less of YOU in it.
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