All Underneath One Roof | Way of life Media Group

Metropolis Furnishings rebrands to supply an all-in-one residence buying expertise

House has all the time meant one thing. However what we count on from it, and what it takes to place one collectively, has quietly shifted. 

In the present day, a house has to earn its preserve in numerous methods. The spare bed room doubles as an workplace. The lounge acts as a movie show on Friday nights. The kitchen isn’t simply the place meals occur; it’s the backdrop for every thing else, too. And the selections that form these areas really feel heavier now, as a result of we’re dwelling inside them in a method we weren’t earlier than. 

Metropolis Furnishings has been a fixture in South Florida for greater than 50 years. The corporate bought its begin in 1971 when founder Kevin Koenig opened a 900-square-foot waterbed retailer in Fort Lauderdale with $1,500 in financial savings. After greater than 20 years of progress, Waterbed Metropolis developed into Metropolis Furnishings in 1994, broadening its providing to embody full residence furnishings. 

This previous June, nevertheless, the corporate re-emerged as Metropolis House, a relaunch that displays each the place residence retail is headed and what Florida owners have truly been searching for. 

The brand new idea expands properly past furnishings, including home equipment, customized cabinetry, closet programs, kitchen design, and linked residence know-how to a single showroom expertise. Rounding it out are inside design providers, linked residence set up, and devoted help for builders and designers. The concept is straightforward: cease coordinating throughout a dozen distributors and begin checking every thing off in a single place. 

“Metropolis House is greater than a brand new title. It’s a brand new method to buy residence in Florida,” stated Andrew Koenig, CEO of Metropolis House. “Our clients are searching for greater than furnishings. They need a better, extra inspiring option to create a house.” 

The analysis backs that up. A 2024 Furnishings Procuring Tendencies research discovered that owners go to a mean of three shops and browse three completely different web sites earlier than committing to a single buy. That’s loads of legwork for what must be a rewarding course of. Metropolis House is designed to shorten that runway. 

“[We are bringing] collectively extra of the classes and providers clients want, from the kitchen to the closet to the lounge, underneath one roof,” Koenig stated. “Metropolis House is your first cease for all issues residence, serving to folks create areas which might be lovely, practical, and made for actual life.” 

Metropolis House debuted first on the Plant Metropolis and Clearwater showrooms, with a full rollout to further Florida areas via 2026 and into 2027. The corporate operates greater than 25 showrooms throughout the state, together with 14 Ashley areas because the model’s Southeast and Southwest Florida licensee.  

At its core, the relaunch is an evolution relatively than a departure. The 5% Giving Pledge and 2040 Inexperienced Promise stay central to how the corporate operates, and the standard and worth that constructed the model over 5 many years carry ahead intact.  

For Florida owners, Metropolis House arrives on the proper second. The urge for food for a extra thought-about, extra full method to residence has solely grown, and the expectation of what a retail expertise ought to ship has risen to satisfy it. Metropolis House is the reply to a query the market has been asking for some time.