Nestlé to purchase “ready-to-drink meals” agency Yfood outright
Nestlé has snapped up the remainder of Yfood, the “ready-to-drink meals” agency during which it first invested three years in the past.
The deal, introduced right now (3 June), is the primary acquisition made by Nestlé since CEO Philipp Navratil took the helm on the world’s largest food-and-drinks group final September.
It additionally follows the deal, introduced in March, that noticed Danone comply with pay a reported €1bn ($1.16bn) for Yfood rival Huel.
As with Nestlé’s buy of its preliminary 49% stake in Yfood in 2023, the monetary phrases of the most recent transaction weren’t disclosed.
Yfood was based in 2017 by Ben Kremer and Noël Bollmann. Kremer and Bollman remained majority shareholders and led the enterprise after Nestlé first invested. Previous buyers in Yfood have included dairy group Fonterra, which took half in a funding spherical in 2020.
Munich-based Yfood sells its meal-in-a-drink merchandise in 30 nations.
In a quick assertion, Nestlé stated Yfood’s gross sales have been round €150m in 2025, which, the Swiss large added, “represented double-digit year-on-year development”.
“By sturdy model constructing, expanded distribution and steady product innovation, the corporate has achieved sustained development,” Nestlé stated.
“Yfood is now making ready for its subsequent part of development, together with the model’s growth into new markets past Europe.”
Nestlé stated the “management of Yfood” would cross to Jolanda Schwirtz, one of many firm’s executives. On Schwirtz’s LinkedIn profile, her job function is intrapreneur and synergy officer.
Bollmann, who like Kremer has held the function of co-CEO, stated: “The subsequent step for Yfood is world. To realize that, the model wants a associate with worldwide distribution and infrastructure. The previous three years of partnership with Nestlé have confirmed that Yfood scales profitably throughout borders. We’re handing over Yfood on the precise second the model is prepared for the world – and to the associate who can take it there.”
“Nestlé to purchase “ready-to-drink meals” agency Yfood outright” was initially created and printed by Simply Drinks, a GlobalData owned model.
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