Main Wave makes strategic funding in Vietnam’s POPS Music – with plans to ramp up catalog offers in Southeast Asia
Main Wave Music says it has made a “strategic funding” in POPS Music, a distinguished music firm based mostly in Vietnam.
POPS claims to be “house to the biggest catalog of Vietnamese and Indonesian music”.
Underneath the phrases of the deal, Main Wave mentioned it’ll “make investments capital within the firm and supply extra sources for additional Southeast Asian catalog investments to speed up its IP progress within the area”.
A press launch asserting the deal on Thursday (March 26) famous that POPS is “house to an unlimited catalog of Vietnamese and regional repertoire” and has constructed “one of many area’s most influential music landscapes” over the previous 20 years.
Vietnam-headquartered POPS Music was shaped as a division of digital media and leisure community POPS Ok.Ok.
The corporate, which has extra workplaces and operations in Japan, Singapore, Thailand, and Indonesia, says that it manages a portfolio of greater than 45,000 recordings.
POPS says it has greater than 15 million month-to-month lively customers throughout its music channels. It additionally says it has “850 million subscribers throughout all digital platforms, and almost 67 million month-to-month lively customers throughout owned channels”.
“we’re constructing a two-way bridge for international stardom.”
Esther Nguyen, POPS MUSIC
Esther Nguyen, POPS CEO, describes the partnership with Main Wave as “a transformative milestone within the evolution of the Southeast Asian music financial system.”
“By aligning POPS Music’s unmatched digital footprint and regional experience with Main Wave’s world-class catalog and legendary inventive sources, we’re constructing a two-way bridge for international stardom,” mentioned Nguyen.
“We’re thrilled to companion with POPS Music and Esther Nguyen.”
Agnes Kacicki, PRIMARY WAVE
Agnes Kacicki, Main Wave’s Head of Company Growth, added: “We’re thrilled to companion with POPS Music and Esther Nguyen.
“Their deep understanding of the Southeast Asian market and powerful native relationships make them a really perfect companion as we proceed to develop our catalog investments globally.”
Larry Mestel’s Main Wave has constructed a formidable portfolio of iconic catalog stakes over the previous decade, spanning rights within the music of Prince, Whitney Houston, Bob Marley, Stevie Nicks, James Brown, Infamous B.I.G. and, most lately, Britney Spears.
The corporate, based by Mestel in 2006, noticed its shopping for energy supercharged in 2022 by a $2 billion partnership with Brookfield Asset Administration to fund music rights acquisitions.
Simply days in the past (on Monday, March 23), the corporate confirmed a definitive settlement to amass Kobalt, which it described as “one of many world’s premier unbiased music publishing and expertise platforms.” The transaction consists of an funding from Brookfield, a strategic companion to Main Wave.
Elsewhere in Vietnam, different latest buyers out there embody Sony Music, which purchased a 49% stake in 1Label JSC, the music manufacturing and artist administration unit of home media big YeaH1 Group.
Following the deal, Sony Music and YeaH1 Group launched a three way partnership known as SYE Holdings, which debuted a brand new boy group known as UPRIZE.Music Enterprise Worldwide
