Pandora strikes CEO succession forward of schedule
Pandora has superior its deliberate management change, with Berta de Pablos-Barbier now set to take over as CEO on 1 January 2026, two months sooner than first scheduled.
Her promotion from chief advertising and marketing officer (CMO) was initially introduced in September 2025 when the jewelry group revealed she would succeed long-time CEO Alexander Lacik in March 2026.
De Pablos-Barbier acknowledged: “I’m honoured to guide Pandora into its subsequent chapter. Over the previous years, we’ve got established a powerful model with a singular place available in the market for accessible jewelry.
“My instant focus will likely be to navigate the present market turbulence whereas gearing as much as leverage our untapped alternatives as a full jewelry model and drive long-term development. We’re constructing a much bigger Pandora.”
The up to date timing was outlined in an announcement from chair Peter Ruzicka, who stated the succession had been introduced ahead following what he described as an “exceptionally easy” transition course of and the appointment of a brand new advertising and marketing head.
That function will likely be crammed by Jennie Farmer, at present senior vice-president for model expertise and channels, who will turn into chief advertising and marketing officer (CMO) on 1 January.
Farmer joined Pandora in January 2025 and brings greater than 25 years of expertise throughout international luxurious and client manufacturers.
Her earlier roles embrace chief industrial officer at OKA, CMO on the Workplace Group, senior positions at De Beers Jewellers, and international advertising and marketing and communications director at LVMH Estates & Wines.
She started her profession in Procter & Gamble’s status division.
Farmer added: “Pandora is an iconic model with a heritage of redefining the jewelry business. I sit up for constructing on the robust route set by Berta and driving daring, artistic advertising and marketing that connects with shoppers throughout all our segments and channels.”
Alexander Lacik will retire after virtually seven years as president and CEO.
He joined Pandora in 2019 and led a turnaround that repositioned the corporate as a full jewelry model.
He’ll proceed to help the enterprise as particular adviser to the board and government management staff till the Annual Basic Assembly on 11 March 2026.
“Pandora strikes CEO succession forward of schedule ” was initially created and printed by Retail Perception Community, a GlobalData owned model.
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