Billboard‘s International Charts will quickly embody music consumption numbers from the Chinese language marketplace for the primary time.
Leisure business analysis agency Luminatehas struck a take care of Tencent Music Leisure Group, China’s largest music streaming operator, that may allow Luminate to include TME knowledge into its International statistics.
In keeping with the announcement, as Billboard’s longstanding, official Charts companion, Luminate will incorporate knowledge from TME in its weekly evaluation and rating used for the publication of Billboard International Charts.
Luminate stated it can monitor streaming and gross sales metrics from TME platforms, together with QQ Music, Kugou Music, Kuwo Music, and JOOX, by way of the TME Chart.
The info might be accessible to subscribers of Luminate’s CONNECT platform within the coming weeks, Luminate stated. The addition of Chinese language knowledge into the Billboard International Charts might be introduced “at a later date.”
The partnership addresses “a long-standing hole in illustration,” Luminate and TME stated in an announcement on Wednesday (November 5).
“This partnership marks a pivotal second for the worldwide music business, underscoring Luminate’s unwavering dedication to offering probably the most correct and complete measurement of music exercise worldwide,” Luminate CEO Rob Jonas stated.
“Because the business’s most trusted supply of streaming and gross sales knowledge, our clients and companions count on as a lot data as potential to make the most effective enterprise selections, and we all know how priceless it’s for a market as massive and influential as China to be represented in these insights.”
“This partnership marks a pivotal second for the worldwide music business.”
Rob Jonas, Luminate
TC Pan, Group Vice President of TME and President of the Content material Cooperation Division, described the partnership with Luminate as “a data-driven effort to ascertain a unified world content material ecosystem.”
Added TC Pan: “China is likely one of the most dynamic music markets on the planet, and thru this partnership, all content material on TME’s platforms — whether or not home or worldwide — will take part in, and even assist form, world music traits.
“Shifting ahead, TME will proceed to strengthen its content material ecosystem, enabling extra high quality content material to be found worldwide, realizing long-term worth by way of a journey from ‘knowledge connectivity’ to ‘ecosystem synergy’.”
TME operates a variety of music streaming platforms in China, together with QQ Music, Kugou Music, Kuwo Music, and JOOX. As of Q2 2025, TME’s platforms had 553 million month-to-month energetic customers and 124.4 million paying subscribers, of which some 15 million had been subscribers to its ‘Tremendous VIP’ tier for music superfans.
Luminate has been increasing its worldwide partnerships in recent times, in an effort to develop a world database of music consumption. The analysis agency now tracks greater than 60 totally different international locations, with current additions together with markets within the Center East and North and Sub-Saharan Africa.
So far, Billboard’s solely knowledge on the Chinese language music market was through the UNI Chart, which launched in early 2023 in partnership with TME.
“Our partnership with Luminate marks TME Chart as Billboard‘s first in-depth knowledge companion in China, which demonstrates that its objectivity and professionalism have gained recognition from worldwide authorities,” stated Ryan Liang, TME’s Vice President of Company Improvement and Content material Ecosystem.
“We see this partnership as a possibility to additional strengthen the TME Chart’s position as a bridge connecting Chinese language music with the worldwide market. By integrating China’s music knowledge into the worldwide chart ecosystem, we’re devoted to delivering Chinese language music to a broader viewers and enhancing its worldwide recognition.”Music Enterprise Worldwide
