Camille Hackney named Head of Model Partnerships at Major Wave, as firm expands model division

Major Wave Music has strengthened its model partnerships division, led by Chief Model Officer Jeffrey Straughn.

The corporate has appointed Camille Hackney as Head of Model Partnerships, Bart Saunt as Senior Vice President, and promoted Sam Sklover to Vice President, Model Partnerships.

Hackney, primarily based in New York, brings greater than twenty years of expertise in music and model partnerships. She joins from Warner Music Group, the place she most just lately served as Chief Partnerships Officer and Head of the World Model Partnerships Council.

Over her profession, she has brokered campaigns with Fortune 500 firms together with American Specific, Pepsi, Google, Apple, and Starbucks, in addition to collaborations with the NBA, NFL, NHL and NCAA.

Hackney stated: “Even whereas at rival labels, Jeff [Jeffrey Straughn] and I usually spoke about working collectively sometime, so I’m completely ecstatic to affix him and the group at Major Wave.

“I’ve watched the corporate develop into a real powerhouse within the enterprise, and I’m honored to carry my expertise to contribute to the success of this unmatched roster of artists and estates.”

“I’ve watched the corporate develop into a real powerhouse within the enterprise, and I’m honored to carry my expertise to contribute to the success of this unmatched roster of artists and estates.”

Camille Hackney

Chief Model Officer Jeffrey Straughn added: “I’m thrilled to see our group mature and develop all on the identical time. I’ve recognized Camille for over 20 years and have all the time revered and admired not solely her work, however her aggressive spirit and robust repute within the model house.

“To say I’m excited to have her be a part of our rising group can be an understatement, and I’m wanting ahead to working carefully along with her over the approaching years.”

In Los Angeles, Saunt steps into the function of SVP after greater than 25 years of expertise. Beforehand, at Common Music Group, he spearheaded the enlargement into trademark licensing, laying the inspiration for broader partnerships.

His profession has included work with catalogs from Bob Marley, The Beatles, and The Seaside Boys to Woman Gaga, Katy Perry, and Demi Lovato. He has additionally overseen collaborations with manufacturers equivalent to Sonos, Microsoft, Bulova, and Gatorade, and brings important expertise within the gaming sector.

Saunt stated: “Having labored throughout a number of the world’s greatest catalogs, I’m excited to carry that have to Major Wave and construct partnerships that introduce legendary artists to new generations of followers. What drew me right here is the tempo and imaginative and prescient – it is a firm that has been innovating for 20 years and nonetheless strikes sooner than anybody else.”

Straughn added: “Bart has already confirmed to be an amazing addition together with his early contributions to the corporate, placing wins on the board from day one. We’re fortunate to have him on the group.”

In the meantime, Sam Sklover has been promoted to Vice President, Model Partnerships after six years at Major Wave. He has led partnerships that embody Prince with Airbnb, Boyz II Males with Chili’s, and campaigns with McDonald’s, Adidas, and Narragansett Beer. His work just lately earned him a spot on Billboard’s aggressive 40 Beneath 40 checklist.

“Major Wave’s focus of iconic music and artists is unparalleled, and the group supporting all of it’s simply as precious,” stated Sklover.

“It’s a dream come true to assist shine a light-weight on a number of the world’s biggest music and proceed to work with the perfect group within the enterprise in larger and larger methods.”

Straughn added: “Having seen Sam’s development and maturity over the previous 5 years, selling him was a simple choice. It has been unbelievable to look at him lead these campaigns and proceed to construct relationships with manufacturers throughout the globe.”

The most recent appointments come as Major Wave continues to scale its operations following the acquisition of a number of catalogs, together with current partnerships with Grammy-nominated band The Automobiles and the Property of legendary English blues-rock singer-songwriter Peter Inexperienced, a founder and authentic member of Fleetwood Mac.

The corporate can also be behind the immersive Bob Marley Hope Highway present in Las Vegas.Music Enterprise Worldwide