India At the moment Group’s MO unveils Gen Z’s boldest podcast – Secret Lives of Youngsters: Swiggy comes on board as presenting associate
MO (India At the moment Group’s GenZ model) in the present day launched a disruptive new Insta First collection, Secret Lives of Youngsters (SLOT) — inserting Gen Z on the centrestage and letting them converse for themselves.
Introduced by Swiggy, the six-part collection brings collectively a bunch of dynamic, expressive youngsters — many finding out at a few of the world’s main universities — to get actual in regards to the topics that outline their technology. From identification and ambition to psychological well being, riot, love, and life on-line, nothing was off the desk.
Uncooked, hilarious, and deeply private, Secret Lives of Youngsters presents an unfiltered window into how younger individuals in the present day are navigating the trickiest questions of rising up in a hyper-connected world.
For entrepreneurs, dad and mom, educators, and types, SLOT supplies uncommon cultural insights into Gen Z’s values. For teenagers, it’s an amplifier of their very own voices — lastly heard, sincere and genuine.
The collection was created underneath MO, India At the moment Group’s Instagram-first youth model, designed to talk the web’s language by way of podcasts, reels, memes, and behind-the-scenes content material. With SLOT, MO strengthened its place as a cultural playground for India’s most influential technology.
Kalli Purie, Vice Chairperson and Govt Editor in Chief, India At the moment Group stated, “With SLOT, we’ve created an area that’s uncooked, actual, and utterly GenZ — no filters, no borrowed narratives. Digital-first model MO and collection SLOT brings out the spontaneity of social storytelling. It doubles up as a useful resource for anybody who needs to know GenZ India.”
On the shut of each episode, Rohit Kapoor, CEO of Swiggy Meals Market, will share his perspective on the “Gen Z vibe” for CMOs. Speaking about the identical, he provides “Gen Z have rewritten the principles of how we eat, store, and dwell on-line. They don’t comply with traits, they set them. Secret Lives of Youngsters is a front-row seat to their world — stuffed with uncooked honesty, humour, and daring views. For any model or mother or father attempting to know Gen Z, that is the place it is best to begin.”
