Apple TV+ raises month-to-month subscription to $12.99 – NBC Los Angeles

Apple TV+ is getting costlier.

As of Thursday, Apple’s month-to-month value for brand spanking new U.S. subscribers is marketed at $12.99 monthly. That’s a $3 soar from its earlier $9.99 value.

Current subscribers will see the upper price inside 30 days of their subsequent renewal date.

This marks the third value hike since Apple TV+ debuted in 2019 at $4.99 monthly. It rose to $6.99 in 2022 and once more to $9.99 in October 2023.

The most recent improve comes as Apple leans right into a busy lineup of premieres.

Season 4 of “The Morning Present” arrives Sept. 17, adopted by Season 5 of “Sluggish Horses” on Sept. 24. Vince Gilligan’s new collection “Pluribus” debuts Nov. 7, whereas unique movies like “Highest 2 Lowest” (Sept. 5) and “The Misplaced Bus” (Oct. 3) are set to roll out this fall.

Apple TV+ has additionally turn out to be a participant in awards season.

“Severance” led the Emmys this 12 months with 27 nominations, whereas Seth Rogen’s “The Studio” made historical past because the most-nominated freshman comedy with 23 nods.

Jessica Williams and Seth Rogen bond over their mutual obsession with throwing pottery, and Jessica dishes on enjoying a therapist alongside Jason Segel and Harrison Ford within the new Apple TV+ collection “Shrinking.”

Past status TV, the service provides household programming just like the Peanuts specials, in addition to stay sports activities by means of MLB’s “Friday Evening Baseball” and Main League Soccer protection.

Apple’s transfer follows a wave of streaming value hikes previously 12 months, with Netflix, Disney+ and Max all elevating charges on their ad-free tiers as platforms compete for subscribers whereas pushing towards profitability.